Turner Launches Contextual Advertising for TV
Turner Broadcasting is launching a system called TVinContext which will allow advertisers to place ads that are related to the content of the programming.
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Turner Broadcasting is launching a system called TVinContext which will allow advertisers to place ads that are related to the content of the programming.
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Tribune Co.’s sale of Newsday to Cablevision allows Tribune and its new chairman, Sam Zell, to put $600 million in expected cash proceeds toward its roughly $13 billion debt. This buys Tribune Co. more time to implement plans to turn around the business.
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NBC’s unusual upfront garnered mixed reviews from the media crowd; some blamed the network for using the new format to draw attention away from a weak programming slate, while others liked the innovative format.
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NBCU produces nearly 100 health video clips per week across its various networks, local stations and web properties. Now, the network plans to package and distribute them across a network of niche websites.
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Just as American Gladiators had new life breathed into it last season, so, too, will a seventies favorite: The Gong Show, which aired in NBC daytime from 1976 to 1978, will be revived on Comedy Central.
The May sweeps are down by 7 million viewers compared to November 2007 sweeps, and many of the networks’ most popular shows are drawing between 2 million and 3 million fewer viewers than in the fall.
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Nielsen’s C3 ratings, which will be used as currency during the upfront (taking place as we speak) for the second year in a row, have failed to achieve accreditation from the Media Rating Council.
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Ryan Seacrest is in talks with CNN to replace Larry King, according to sources close to Seacrest.
Cablevision’s Rainbow Media, which owns AMC and IFC, will now also own the Sundance Channel.
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NBCU plans to launch a 24-hour cable news channel in New York in November, covering the New York region, including New Jersey and Connecticut.
Cablevision is close to an agreement to buy the Sundance Channel in a cash and stock deal valued at nearly $500 million, according to people close to the situation.
Product placements for the first quarter of 2008 rose 6% on primetime programming for the 11 measured networks on broadcast (ABC, CBS, CW, FOX, MNT, NBC) and cable television (A&E, Bravo, HGTV, MTV, TLC), according to Nielsen, writes MarketingCharts.
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It was bound to happen: online vids may soon begin to suffer from the same ad clutter television currently endures.
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TV Guide Network promised - and apparently delivered - higher ratings to NBC if the network advertised within the pages of the TV Guide magazine and on the TV Guide Network.
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Project Runway is moving from the Bravo Network to Lifetime, and current contracts between the show and its partners are being renegotiated, with a possibility for new partners to be brought in.
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Networks are bulking up their summer skeds with reality programming and game shows, along with a smattering of scripted fare.
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TNS, the research company that has been pushing into the ratings space via digital TV set-top data, has turned down a $1.87 billion buyout offer from WPP Group.
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Google’s program to put regular 30-second commercials on TV using its AdWords program has been opened up to all advertisers after nearly a year in beta.
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Viacom’s Q1 earnings soared 33 percent, to $270 million, thanks in part to strong sales of the Rock Band video game. Revenue rose 15 percent, to $3.12 billion.
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Time Warner Inc., following news that it slipped 36 percent in Q1 earnings from a year ago, announced that it will spin off the rest of its cable TV biz.
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