In the first big move of the Hispanic upfront, Zubi Advertising of Miami and Univision have completed a cross-platform advertising deal, including advertising on Univision, TeleFutura and Galavision. The deal is said to approach $80 million.
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NBC.com plans to become the first television network to report on program-specific streaming data for shows online; until now, info on numbers of streams has been available only for NBC.com as a whole.
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INVISION, an ad sales/inventory management vendor for cable networks, launched a cross-platform ad management tool for TV and internet advertising, reports MarketingVOX.
DealMaker enables marketers to create ad proposals, oversee inventory and maximize revenue across dormant ad space. It can be used to manage either broadcast or online advertising, or both.
Robin Schwartz, president of Regency Television, will take over the helm of all key business functions for OWN: The Oprah Winfrey Network.
Microsoft has purchased Navic Networks, a company that offers television advertising campaign management tools.
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NBC Sports has entered into a joint venture with the World Championship Sports Network, a newbie cable net and website. WCSN will be rebranded Universal Sports in time for lead-up programming to the Olympics.
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NBCU has entered into exclusive negotiations to buy The Weather Channel, now that Time Warner has dropped out of the bidding.
Just as the strength of the broadcast upfront market took buyers by surprise, so did the syndie market last week.
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The average number of television channels that each U.S. home receives has reached a record high of 118.6, according to a Nielsen Company report that highlights population, television ownership and advertising trends in the United States, MarketingCharts reports.
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Cinema advertising soared in 2007, per the Cinema Advertising Council. Total revenues neared $540 million, up 18.5 percent from 2006.
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Following the sudden death of Meet the Press moderator Tim Russert, names of potential successors have been bandied about, including evening news anchor Brian Williams, correspondents David Gregory and Andrea Mitchell, MSNBC hosts like Chris Matthews, Joe Scarborough and Keith Olberman, and Katie Couric.
Upfront bigwig The cable upfront has slipped into what buyers are calling a bifurcated market - that is, essentially two cable markets, with the big players like Turner, NBCU and MTV Networks in one and everyone else in the other.
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Total measured advertising expenditures in the first quarter of 2008 increased just 0.6 percent compared with the same period in 2007, but Network TV’s quarterly gain was its highest in two years, according to TNS media intelligence. Procter & Gamble remained the largest advertiser, and Financial Services remained the top category, it said - MarketingCharts reports.
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HBO has invested in Will Ferrell’s comedy website, Funny or Die. The site will contribute at least 10 hours of original content to the cable network.
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Warner Bros. has signed distribution agreements with Dailymotion, Joost, Sling Media, TiVo and Veoh Networks to launch branded channels that will include TheWB.com and KidsWB.com, along with other series from the Warner Bros collection.
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A spin-off of the hit show Gossip Girl - which would take place at a girls’ boarding school - is being planned by the show’s producers, but there is no word from the CW on whether it would pick up such a spin-off.
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USA Network, generally atop the cable ratings list, lost its lead in recent weeks, but last week returned to its former glory with 2.56 million average viewers during prime time.
Now defunct The media marketplace envisioned by the Association of National Advertisers’ Television Advertising Committee and launched by eBay has bit the dust.
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Comedy Central’s The Daily Show with Jon Stewart and The Colbert Report have been added to NBCU’s Hulu website, with full episodes as well as clips becoming available.
As expected, David Verklin has turned out as the head of the cable industry’s effort to sell targeted ads across six cable systems.
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