The Saab 9-3 convertible will be driven by one of the protagonists of the USA Network show Burn Notice in a product integration deal. The deal will see the car included throughout nine eps of the show this summer and another seven beginning in January. Saab will also air ads during the show.
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USA has ordered 16 new episodes of the popular new federal witness protection drama In Plain Sight.
NBCU has sold 90 percent of its Olympics ad inventory, despite some concern that the controversy surrounding the Chinese government would hamper sales.
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'Mad Men' best drama? AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
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Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
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In a meeting with advertising trade groups, CBS explained its reasoning behind continuing to charge integration fees to advertisers despite the fact that networks no longer have to manually “integrate” ads into programming.
FX has ordered its final 19 episodes of Nip/Tuck - the show will end its run on the network in 2011, president John Landgraf told the media at the Television Critics Association tour today.
NBCU may break a record of its own with the Summer Olympics next month, set as it is to pull in more than $1 billion in ad revenue for the summer games.
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Despite predictions of a 10 percent gain in revenue and profit gains of 5 percent, NBC posted a rise in revenues of 7 percent and net profit of just 1 percent in the second quarter.
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Ad revenue for Spanish-language media grew 3 percent in 2007 over the previous year, a healthy rise when compared to the paltry 0.6 percent that the U.S. ad industry grew overall.
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Hearst is joining with syndication partner MSN to leap into the already crowded online food space with new site Delish.com. No date has yet been announced for launch.
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Advertisers and agency media buyers are growing increasingly pessimistic about spending in all major media, according to Advertiser Perceptions‘ Media Economy Report, a survey of media-buying executives, reports AdAge (via MarketingCharts).
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Back-to-school season is in full swing already, and Kohl’s is the latest retailer to unveil its annual push - a week earlier than its back-to-school launch last year, according to Retail Wire (subscription). The department store chain is pitching clothing “inspired by artists… worn by you” via ads featuring Lenny Kravitz in denim, singing a song from his new album.
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Online television show content is emerging as an increasingly effective way of reaching new-vehicle buyers, 68 percent of whom report going online to find information on TV shows, according to the J.D. Power and Associates 2008 Power Auto Online Media Study - Summer (via MarketingCharts).
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Another metric, with yet another acronym, is becoming available to marketers. NBC has created what it is calling the Total Audience Measurement Index (TAMI) that will offer daily audience measurement data during its 17 days of Summer Olympics coverage.
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NBCU, along with private equity firms Blackstone Group and Bain Capital, will purchase the Weather Channel from Landmark Communications Inc. for about $3.5 billion - significantly less than the $5 billion the company was reportedly seeking.
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For the eighth consecutive quarter, USA Network has remained atop the prime time ratings heap among cable nets, closing the quarter up 5 percent and averaging 1.3 million viewers in adults 18-49.
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Scripps’ cable television and website assets have begun trading as a separate company, following the long-awaited breakup of the media conglomerate, which was announced in October, writes the Wall Street Journal.
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JWT is launching the first consumer-targeted ad campaign featuring an advertising agency. The agency is including a 10-second spot on the DVD set for the AMC series Mad Men.
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Hollywood studios and networks issued what they are calling their last, best and final offer to the Screen Actors Guild yesterday. They say they are finished bargaining and will accept no new proposals.
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