Barack Obama’s acceptance speech at the Democratic National Convention attracted 38.4 million American viewers — a larger audience than those that watched the opening ceremony for the Beijing Olympics (34.2 million viewers), reports the Guardian (via MarketingVOX). The speech was broadcast on many stations, however; the Olympics opening ceremony only appeared on one.
TiVo posted a $2.94 million profit in the second quarter, up from a loss of $17.7 million last year. Sales were $65.2 million, up 4 percent from $62.7 million in the same quarter last year.
email this
permanent link
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
TNT is playing around with different ad formats for its new legal drama, Raising the Bar. The drama will air without commercial breaks, and will have single sponsors aboard for each episode.
email this
permanent link
Not quite of Olympics proportions - but not too shabby, either - the opening day of the Democratic National Convention pulled an audience of nearly 22.3 million viewers Monday night across networks. The cable nets’ audience was significantly higher than the last Democratic convention held in 2004, as was NBC’s, while ABC and CBS numbers both slipped.
While NBC’s Olympic coverage drew record viewers and more than $1 billion in television advertising revenue, NBCU pulled just $5.75 million from online video ads, eMarketer estimates.
Though print newspaper readership continues to fall and reliance on online news is rising, TV still remains the dominant source of news in America, according to the 2008 biennial news consumption survey (PDF) by the Pew Research Center for the People & the Press, writes MarketingCharts.
email this
permanent link
Google says it has plans to announce a major deal in the next few weeks that will give it more television inventory, increasing its reach significantly.
email this
permanent link
Maddow Rachel Maddow, a political commentator on Air America Radio, has been given her own prime time show on MSNBC. The show will launch Sept. 8, and will air following Keith Olbermann’s Countdown. With the heightened interest in the presidential election and resulting ratings boost the cable news nets are enjoying, advertisers are keeping a close watch on Fox, CNN and MSNBC - and the political leanings of each.
A slump in local newspaper and television advertising is spreading to national categories, helping speed a Q2 decline in ad revenue in the U.S. of 1.5 percent, according to Sanford C. Bernstein & Co.
email this
permanent link
Sprint will deliver live radio broadcasts of all NFL games, plus television broadcasts of eight Thursday night games on the NFL Network.
email this
permanent link
NBCU has purchased Hotel Babylon producer Carnival for 30 million pounds, and plans to use the purchase to spearhead expansion in the country - an area NBCU has identified as a key focus for international growth.
email this
permanent link
Hoping to harness the Olympics excitement NBC is currently experiencing, ESPN has said it is interested in getting the rights to telecast the 2014 and 2016 Olympics Games.
email this
permanent link
NBC’s good news keeps rolling in. Aside from best-ever Olympics ratings, both online and on TV, ad sales - already at record levels - have continued to grow.
email this
permanent link
The multiplatform distribution of Olympics content by NBC is successfully driving viewers to prime time, says NBC Olympics president Gary Zenkel.
email this
permanent link
Cable network ad revenue growth will slow to 4.7 percent in 2009, according to SNL Kagan, after growing 10.4 percent in 2008. By 2010, the cable industry will see ad growth of 11.1 percent.
Viewership for the broadcast networks and ad-supported cable has slumped since NBC began airing its Olympics coverage Friday night.
The U.S. Court of Appeals for New York last week made a ruling that could have a huge impact on how viewers watch television.
email this
permanent link
CNN has asked Integrated Media Measurement Inc. for an analysis of out-of-home ad exposure for 10 clients of OMD and PHD in order to better understand viewership in bars, dorm rooms, gyms and other out-of-home venues.
email this
permanent link
While Dish Network, the second-largest satellite company in the country, lost 25,000 subscribers in the second quarter, DirecTV added 129,000 subs in Q2.
email this
permanent link
