The May sweeps are down by 7 million viewers compared to November 2007 sweeps, and many of the networks’ most popular shows are drawing between 2 million and 3 million fewer viewers than in the fall.
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NBCU plans to launch a 24-hour cable news channel in New York in November, covering the New York region, including New Jersey and Connecticut.
Google claims that ads in YouTube videos perform as well as their TV brethren.
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Our program tonightFor those who remember 1970’s evenings filled with Disney-sanctioned programming, NBC’s future programming may be cause for nostalgia.
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NBC took its Olympic coverage to heart and unveiled a mighty year-round primetime schedule to buyers on Wednesday.
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Wal-Mart is launching the most comprehensive environmental sustainability campaign in its history. But they can’t claim it saves consumers money.
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Talbots Inc. will boost its direct marketing and web efforts for Talbots and J. Jill brands after dumping TV and national print advertising.
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The average cost of a prime-time spot dropped a mighty 12 percent during the writers’ strike.
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Despite bad hair and make-up faux pas, local news personalities are trusted by television viewers, according to a new study to be unveiled by Hearst-Argyle Television.
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NBCU is selling two of its owned-and-operated stations, in Miami and Hartford. If the sales go through, that will make six stations NBCU has sold off in the last two years.
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GM, in what could signal a no-look-back shift to digital marketing, will dedicate half of its $3 billion budget to digital and one-to-one marketing in the next three years.
CBS is rolling out the CBS Local Ad Network, aimed at blogs that provide local coverage in areas with a CBS owned-and-operated TV station.
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Morning shows and newsmagazines have joined evening news in losing viewers.
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CBS has beaten other networks to debut the first post-strike new episodes of scripted shows.
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Cerveza Tecate is starting a new campaign to connect with Mexican men living in the U.S.
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The CW has commissioned a fresh take on Brenda, Kelly and Dylan with a spinoff of the 90’s teen sudser Beverly Hills, 90210.
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A sparkling balance sheet has left CBS in the position to make some acquisitions; The Weather Channel might be a good fit if the price is right, the network’s president and CEO Les Moonves said during McGraw-Hill’s Media Summit this morning.
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It’s beginning to feel a lot like sweeps as networks start hyping the return of shows post strike.
Spot Runner, the online services company that helps businesses develop and run their ads for radio and TV, has purchased Weblistic, a company that helps businesses run search, display and video ad campaigns.
