CBS Puts Up Fresh Funny In Post-Strike Comedy Block
CBS has beaten other networks to debut the first post-strike new episodes of scripted shows.
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CBS has beaten other networks to debut the first post-strike new episodes of scripted shows.
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Cerveza Tecate is starting a new campaign to connect with Mexican men living in the U.S.
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The CW has commissioned a fresh take on Brenda, Kelly and Dylan with a spinoff of the 90’s teen sudser Beverly Hills, 90210.
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A sparkling balance sheet has left CBS in the position to make some acquisitions; The Weather Channel might be a good fit if the price is right, the network’s president and CEO Les Moonves said during McGraw-Hill’s Media Summit this morning.
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It’s beginning to feel a lot like sweeps as networks start hyping the return of shows post strike.
Spot Runner, the online services company that helps businesses develop and run their ads for radio and TV, has purchased Weblistic, a company that helps businesses run search, display and video ad campaigns.
Among the presidential candidates, Barack Obama is the leading television advertiser in advance of the March 4 Ohio and Texas presidential primaries, according to the Nielsen Company, writes MarketingCharts.
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Crown Imports, the Chicago-based joint venture between Mexican brewer Grupo Modelo and Constellation Brands, plans 100+ shows in more than 50 markets, sponsored by Corona Extra, Corona Light and Modelo Especial.
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The American Association of Advertising Agencies and the Association of National Advertisers will release a policy paper at the ANA 2008 TV forum next week that aims to push the Big Three networks to reconsider their policy of charging “integration fees.”
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Television stations see the conversion to digital TV next year as an advertising opportunity.
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ZenithOptimedia Direct is launching an infomercial division, with the belief that long-form TV advertising is poised for growth.
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'No Super Bowl for you!' Fox has said that it won’t sell Super Bowl spots to any presidential candidates - though no candidate has yet asked for a spot.
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Old school Traditional media are the preferred outlet for the presidential candidates’ ad dollars, according to a new report by Borrell.
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Republican Mitt Romney and Democrat John Edwards are the leading advertisers in advance of the South Carolina presidential primaries, together accounting for 9,345 TV spots (nearly half of the total), according to data from The Nielsen Company, reports MarketingCharts.
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So sue me When the going gets tough, national political candidates seem to be approving their TV campaigns over their online campaigns. While online is set to experience a good bit of growth this election season, the gross spend increase on the internet is shaping to again be the tail of the dog. TV’s budget share may be slipping to just over half of the dollars spent, but with $3.03 dollars projected to be spent this season, the internet’s $73 million share is still a rounding error.
Radio is expected to gain just 0.7 percent in ad spending in 2008, and its total share of media spend will drop, from 7.3 percent to 7 percent, according to TNS Media Intelligence.
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If the writers strike goes on much longer, spot TV inventory, already tight, may simply be gone, some buyers believe.
With the switch from program-rating guarantees to commercial-rating guarantees combined with live plus three days of DVR usage (C3), CPMs have increased for the TV networks, but not as much for cable and syndication, writes MediaPost (via MarketingCharts), citing the annual (2007-2008) National TV Ad Cost Efficiency Service (ACES) report from Media Dynamics Inc. (MDI).
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U.S. advertising spending in the first half of 2007 was down 0.5 percent over the year-earlier period, with internet ad spend - up 23.6 percent - outperforming other media, according to preliminary figures from Nielsen, MarketingCharts reports. Other categories with increases in ad spending during the first half of this year were as follows:
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