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Online Political Campaigns Languish

So sue me

When the going gets tough, national political candidates seem to be approving their TV campaigns over their online campaigns. While online is set to experience a good bit of growth this election season, the gross spend increase on the internet is shaping to again be the tail of the dog. TV’s budget share may be slipping to just over half of the dollars spent, but with $3.03 dollars projected to be spent this season, the internet’s $73 million share is still a rounding error.

Related topics: TV Network, TV Cable, TV Spot Market, TV Syndication, Feature, Planning, Online Networks, Buying, Interactive, Campaigns of Note, Integrated/Cross-Media/Convergence, Media Department, Television...    email this    permanent link

Syndie News Magazines Reach Lucrative Demo, SNTA Says


Click to enlarge

For the first month and a half of the television season, Entertainment Tonight bested the newscast of ABC, NBC and CBS, posting a 2.4 rating, in the 25-54 demo.

Related topics: TV Syndication, Feature, TV Network, TV Cable, Planning, Signs of What's to Come, Television...    email this    permanent link

Writers Strike Puts Stranglehold on Local TV Market

If the writers strike goes on much longer, spot TV inventory, already tight, may simply be gone, some buyers believe.

Related topics: TV Network, TV Spot Market, TV Syndication, Signs of What's to Come, Sign of Doom, Entertainment, Measurement/Analytics, Planning, Television...    email this    permanent link

‘Dr. Phil’ Spinoff in Active Development

A new show is in active development by CBS Television Distribution, based on the syndicated hit Dr. Phil.

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NBC’s ‘Heroes’ Gets Lift with New Ratings Rule

For its premiere episode of Heroes, NBC is taking advantage of a new Nielsen rule that lets networks combine the ratings of multiple runs of a show - the original airing and any subsequent airings - and report them as one number.

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CPMs on the Rise for Network TV

With the switch from program-rating guarantees to commercial-rating guarantees combined with live plus three days of DVR usage (C3), CPMs have increased for the TV networks, but not as much for cable and syndication, writes MediaPost (via MarketingCharts), citing the annual (2007-2008) National TV Ad Cost Efficiency Service (ACES) report from Media Dynamics Inc. (MDI).

Related topics: TV Network, TV Spot Market, TV Syndication, TV Cable, Signs of What's to Come, Buying, Measurement/Analytics, Television...    email this    permanent link

US Advertising Expenditures Decreased 0.3 percent in First Half, Challenges Ahead

Total advertising expenditures in the first half of 2007 totaled $72.59 billion, down 0.3 percent from the same period in 2006 - and, for the first time since 2001, expenditures declined for two consecutive quarters - according to data released Tuesday by TNS Media Intelligence, MarketingCharts reports.

Related topics: Signs of What's to Come, Research, Planning, Telecom, TV Cable, TV Syndication, TV Spot Market, TV Network, Packaged Goods, Newspapers, Interactive, Radio, Print, Outdoor, Automotive, Magazines, FSIs, Television...    email this    permanent link

ABC Hears ‘Ka-Ching’ Following Whoopi Announcement

Advertisers were lining up to buy time in Whoopi Goldberg’s debut appearance as moderator on The View almost before the ink was dry on the star’s multi-year contract.

Related topics: TV Syndication, Women, Feature, TV Network, Planning, Radio, Entertainment, Television...    email this    permanent link

Sci Fi Shows Sliding in Syndication

Casual science fiction fans, who used to get their fill of the genre from syndicated TV and cable, would seem to be filling up now on broadcast TV, what with shows such as ABC’s Lost, NBC’s Heroes and the CW’s Supernatural all having a heyday.

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Syndication Clipping along Nicely

More than half the syndication upfront has been completed, and the market is proving more robust than in years past, writes AdAge.

Related topics: TV Syndication, TV Upfront, Feature, TV Cable, Signs of What's to Come, Buying, Planning, Television...    email this    permanent link
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Sony to Focus on Creating Broadband Channel

Can't be found online

Sony hopes a new internet strategy will keep it from repeating mistakes it made in the past, reports The Wall Street Journal (via MarketingVOX).

Related topics: Signs of What's to Come, TV Cable, TV Network, TV Syndication, Planning, Media Department, Interactive, Entertainment, Integrated/Cross-Media/Convergence, Television...    email this    permanent link

Hearst-Argyle Signs Distribution Deal With YouTube

Hearst-Argyle Television has signed a distribution deal to put local TV content on YouTube.

Related topics: TV Spot Market, TV Syndication, Planning, Entertainment, Interactive, Television...    email this    permanent link

MBP Overview: The Television Upfront

The television upfront is either a dinosaur or a thriving marketplace, depending on who you ask… and when you ask them.

The network upfront happens in May, when networks reveal their fall schedules and advertisers can buy blocks of TV time all at once and not have to worry about missing out on prime inventory later on. If they hold back their funds and wait to buy inventory later - during the “scatter” market - they may have little or no prime inventory to choose from. On the other hand, if they agree to purchase during the upfront at prices that are later shown to be higher than demand dictates, they essentially lose money.

Related topics: TV Network, TV Cable, TV Syndication, TV Upfront, Feature, Signs of What's to Come, Planning, Agencies, Industry Events, Measurement/Analytics, Media Department, Television...    email this    permanent link

Sitcoms Still Popular on Cable, in Syndication

Sitcoms, it would seem, still work for American audiences - but only when found in syndication or on cable rather than on network television.

Related topics: TV Network, TV Syndication, Feature, TV Cable, Signs of What's to Come, Entertainment, Planning, Television...    email this    permanent link

‘American Idol’ Highest Price Regular Season Ad Buy

American Idol has been the No. 1 show among adults 18-49 for three seasons running, and has yet to soften. With the new season about to air tonight, media buyers are wondering whether the show can sustain its ratings, pushing Fox once again to a first place in the demo.

Related topics: TV Network, TV Syndication, Wealthy, Signs of What's to Come, Planning, Demographics, Entertainment, Television...    email this    permanent link

Merv Griffin Unveils New Game Show at NATPE

Merv Griffin has unveiled a new game show called Let’s Play Crosswords at the National Association of Television Program Executives meeting.

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TMZ.com to Launch as TV News Magazine

TMZ, the web news network, will be launched as a television news magazine series, along the lines of its popular website.

Related topics: TV Cable, TV Network, TV Syndication, Signs of What's to Come, Planning, Interactive, Demographics, Entertainment, Television...    email this    permanent link

‘Rewind’ Hints at Another Season Success for ‘American Idol’

Fox’s new season of American Idol premieres next Tuesday, and media buyers are warily watching for signs that the public’s appetite for the show may have declined since last year.

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The Sopranos - Minus Profanity, Violence, Sex - Airs on A&E

Imagine Tony Soprano, sans swear words, with his busty Bada Bing babes in bathing suits. Scrub out some violence, tone down the sex, and what’s left is what viewers will see when A&E begins airing reruns of HBO’s The Sopranos.

Related topics: Planning, TV Cable, TV Syndication, Men, Entertainment, Creative Issues, Demographics, Television...    email this    permanent link

Today Show Considers Fourth Hour

To those who didn’t know that there was a third hour to The Today Show (begun in 2000), it may come as a surprise that NBC is considering the possibility of adding a fourth hour.

Related topics: TV Syndication, Signs of What's to Come, Planning, Entertainment, Television...    email this    permanent link
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