Discovery Upfront: ‘Dark Days in Monkey City’
At its upfront on Tuesday in L.A., Discovery Communications shared details of its new Planet Green network, which will air June 4.
At its upfront on Tuesday in L.A., Discovery Communications shared details of its new Planet Green network, which will air June 4.
It was just a matter of time: taking a pointer from sister networks HGTV and the Food Network, Scripps’ Great American Country station is launching a reality show to find “the next Great American Country Star.”
Our program tonightFor those who remember 1970’s evenings filled with Disney-sanctioned programming, NBC’s future programming may be cause for nostalgia.
Stormtroopers descended upon Cartoon Network’s annual upfront presentation along with Star Wars creator George Lucas himself, in order to promote the network’s upcoming animated strip Star Wars: The Clone Wars.
NBC took its Olympic coverage to heart and unveiled a mighty year-round primetime schedule to buyers on Wednesday.
Getting a one-month-plus jump on rival networks, NBC is set to announce its fall season and, supposedly, much of its new “year-round” slate, today.
Starcom has gone all aggressive, making upfront deals with high-definition TV networks more than a month before the traditional upfront gets started.
Say good-bye, Jamie True to its promise to advertisers, NBC is announcing its new schedule early. It will hold a presentation next Wednesday to unveil not only its fall schedule but its plan for fresh, midseason content and summer programming.
The economic slowdown and repercussions from the writers strike may not have a deleterious affect on the upfronts. Preliminary reports say the upfront season is likely to be stronger than last year.
Anheuser-Busch is adding more cable networks to its buy in order to make a splash with women.
Despite an impending recession, plummeting network ratings and haphazard prime time lineups — debris from the writers strike — this summer’s ad market looks promising.
Following Wednesday’s announcement by NBC that it was revamping its upfront and scheduling processes, Fox executives say their network has already been doing for years what NBC is planning.
In the first major game-changing play since the strike ended, NBC has announced that it is moving to a year-round schedule of staggered program introductions - in essence, a 52-week season rather than the traditional fall season that has most new shows airing beginning in September.
NBC Radio City eventA strike-shortened development season may push new programs to later in the fall season than normal, with some planned programs likely not seeing the light of day until next January.
NBC still saysAn NBC spokesperson has said that changes will be made to this year’s upfront, and that an announcement about those changes can be expected “shortly.”
The price for ads during prime time on the broadcast networks has been climbing, despite the fact that ratings shortfalls in the low double-digits have hit NBC, CBS and ABC.
TV network executives familiar with the situation say the WGA is expected to present new terms to members over the weekend, and the writers strike could be resolved as early as next week.
News Corp. president and COO Peter Chernin said Fox will not abandon TV’s upfront process. His comments came during a News Corp. conference call with analysts and reporters, as the company announced its highest quarterly operating profit ever thanks to strong broadcast and cable TV unit results.
NBC Universal chief Jeff Zucker is considering scrapping its May upfront presentations in the face of the writers strike that is causing so much uncertainty in the television industry.