Google, Facebook Let Users Port Profile Data to Other Social Networks
With the launch of respective new tools, Facebook and Google shall become latest supporters of data portability among social network sites.
»
With the launch of respective new tools, Facebook and Google shall become latest supporters of data portability among social network sites.
email this
permanent link
Busy moms apparently aren’t willing to waste their “me time” watching television commercials.
email this
permanent link
IZEA, which calls itself the world’s largest social marketing network, recently unveiled SocialSpark, a social network that provides advertisers with a social media marketing hub to research and execute their marketing activities across niche blogs or large blog networks from a single dashboard.
email this
permanent link
Business marketers on average spend 29.42 percent of their current marketing budget on the creation and execution of custom content, according to a Junta42 survey of 150 marketing decision makers who subscribe to BtoB magazine, MarketingCharts writes (via MediaPost).
email this
permanent link
Print newspapers ads reach people at all stages of the buying cycle - inspiring web research at the beginning and prompting in-store/web purchase at the end, said the Newspaper Association of America (NAA), citing a Google study - via MarketingCharts.
email this
permanent link
Online fans of the CW’s Gossip Girl will just have to watch the last five eps of the show the old-fashioned way - on television. The network has said it will no longer stream new episodes for free online when the show returns on Monday.
email this
permanent link
Ford is hoping to buff up its brand image by turning its 750,000 employees, retirees and dealers into brand ambassadors who will urge friends and relatives to “drive one.”
email this
permanent link
At Ford’s urging, Ford owners across the country will be hosting parties this weekend, during the Saturday airing of ABC’s Oprah’s Big Give, to talk up their cars to friends, family members, neighbors and co-workers.
email this
permanent link
Influential online consumers (”e-fluentials”) among Hispanics use the internet to not only connect with friends and family but also share views about products and brands - often in higher proportions than other e-fluentials, according to a Burson-Marsteller study, writes MarketingCharts.
email this
permanent link
Companies are adopting social media as a marketing tool, but they are struggling to find effective metrics, writes Paul Gillin (author of The New Influencers) in a report issued by the Society for New Communications Research (SNCR), MarketingCharts writes.
email this
permanent link
Viewing video content online is already widespread, but expectations for online video are different from those for TV - it’s perceived as “free, low-resolution, snackable content,” concludes an ABIresearch whitepaper based in part on an online survey, MarketingCharts reports.
email this
permanent link
Television lovers nostalgic for classics like Battlestar Galactica, The A-Team, Miami Vice, The Alfred Hitchcock Hour and Kojak can now see those shows in their entirety on NBC-owned entertainment sites.
email this
permanent link
Behavioral targeting, search engine optimization (SEO), and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa’s annual survey of ad:tech attendees, writes MarketingCharts.
Celebrity mags spend big to land photo exclusives on the cover, but it doesn’t always pay off. People magazine spent an estimated $1.5 million for this week’s photos of Christina Aguilera and her new baby, but early estimates show sales of the issue may not soar.
email this
permanent link
Jericho fans made such a fuss about the cancellation of their adored show - sending a cascade of nuts to the CBS offices - that the network decided to revive the drama for a short second season. If ratings improved, the network said, it would consider bringing it back for a third.
email this
permanent link
A futuristic, inflatable, transformer-style giant graced New York’s Times Square yesterday. The 60-foot monster is heading to Phoenix today, to take its place outside of the University of Phoenix stadium where the Super Bowl will be played in two weeks.
email this
permanent link
Consumers feel widespread dissatisfaction with their primary grocer - 73 percent of U.S. consumers said they feel either antagonistic toward or have no loyalty to their supermarket - and only 27 percent of grocery customers are acting as “advocates,” according to a recent IBM survey, writes MarketingCharts.
In an attempt to add more user-friendly features - and to forestall any increase in the drop in listings - eBay plans to launch a social networking service.
NBC Universal and Microsoft have teamed to turn advertising into long-form content available online, via mobile devices and on a nightly late-night show on the Ion Network.
email this
permanent link
Click to enlarge Grey New York has launched an industry wide initiative to green up Madison Avenue, writes Environmental Leader.
email this
permanent link
