Viewing video content online is already widespread, but expectations for online video are different from those for TV - it’s perceived as “free, low-resolution, snackable content,” concludes an ABIresearch whitepaper based in part on an online survey, MarketingCharts reports.
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Television lovers nostalgic for classics like Battlestar Galactica, The A-Team, Miami Vice, The Alfred Hitchcock Hour and Kojak can now see those shows in their entirety on NBC-owned entertainment sites.
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Behavioral targeting, search engine optimization (SEO), and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa’s annual survey of ad:tech attendees, writes MarketingCharts.
Celebrity mags spend big to land photo exclusives on the cover, but it doesn’t always pay off. People magazine spent an estimated $1.5 million for this week’s photos of Christina Aguilera and her new baby, but early estimates show sales of the issue may not soar.
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Jericho fans made such a fuss about the cancellation of their adored show - sending a cascade of nuts to the CBS offices - that the network decided to revive the drama for a short second season. If ratings improved, the network said, it would consider bringing it back for a third.
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A futuristic, inflatable, transformer-style giant graced New York’s Times Square yesterday. The 60-foot monster is heading to Phoenix today, to take its place outside of the University of Phoenix stadium where the Super Bowl will be played in two weeks.
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Consumers feel widespread dissatisfaction with their primary grocer - 73 percent of U.S. consumers said they feel either antagonistic toward or have no loyalty to their supermarket - and only 27 percent of grocery customers are acting as “advocates,” according to a recent IBM survey, writes MarketingCharts.
In an attempt to add more user-friendly features - and to forestall any increase in the drop in listings - eBay plans to launch a social networking service.
NBC Universal and Microsoft have teamed to turn advertising into long-form content available online, via mobile devices and on a nightly late-night show on the Ion Network.
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Grey New York has launched an industry wide initiative to green up Madison Avenue, writes Environmental Leader.
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Leapfrogging to the top of the pile, Facebook earned top honors (pdf) from AdweekMedia’s third annual Digital Hot List - the top 10 powerhouse digital properties that have grabbed the attention of consumers, marketers, the press and pop culture in 2007, writes MarketingCharts.
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Only 15 percent of viral campaigns in the last year successfully prompted consumers to promote the marketer’s message, according to a new report from JupiterResearch (via MediaPost). That low response rate may be leading to the decrease in the use of viral tactics: marketers plan to scale back on their use of viral marketing by 55 percent within the next year.
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Some 50 percent of workers are being blocked from accessing Facebook by their employers, who are ostensibly worried about the website’s impact on productivity and security, and have therefore put policies or access controls in place to ban its use in the workplace, according to research from Sophos, reports MarketingCharts.
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YouTube introduced ads on some of its videos yesterday and, not surprisingly, response from the blogosphere and the site’s community has been mixed. “I’m unsubscribing from anyone who has ads in their videos, and if everyone has ads, then I’ll just find a site that doesn’t,” read a post on YouTube’s official blog (via Adweek).
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Advertisers are increasingly shifting ad dollars to social networking sites from portal sites, much of that money going to MySpace and Facebook, according to a recent eMarketer report, “Social Network Advertising: Where to Next?”
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Sharing's a cinch with Twango Twango , a service that combines online storage with social networking, has just been acquired by Nokia.
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Wal-Mart has embraced the web 2.0 revolution and is inviting customers to rate and review products on its website.
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According to a new report from Jupiter Research, 38 percent of teens are concerned about the environment, including 15 percent that describe themselves as hard core greens, Marketing Green reports (via Environmental Leader).
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Though many adults in Canada seem to take the information in blogs at face value, others exhibit skepticism - but reactions vary widely, depending on the topic of the blog, according to “Blogging in Canada,” a new Ipsos Reid study of the marketing potential of blogs, reports MarketingCharts.
A high level of blog interest, or online buzz, around new product launches is tightly linked to paid media spending, according to a new study by The Nielsen Company that analyzed blog buzz volume, ad spending, purchase intentions and actual product sales for newly launched consumer packaged goods (CPG), writes MarketingCharts.
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