Some 50 percent of workers are being blocked from accessing Facebook by their employers, who are ostensibly worried about the website’s impact on productivity and security, and have therefore put policies or access controls in place to ban its use in the workplace, according to research from Sophos, reports MarketingCharts.
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YouTube introduced ads on some of its videos yesterday and, not surprisingly, response from the blogosphere and the site’s community has been mixed. “I’m unsubscribing from anyone who has ads in their videos, and if everyone has ads, then I’ll just find a site that doesn’t,” read a post on YouTube’s official blog (via Adweek).
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Advertisers are increasingly shifting ad dollars to social networking sites from portal sites, much of that money going to MySpace and Facebook, according to a recent eMarketer report, “Social Network Advertising: Where to Next?”
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Sharing's a cinch with Twango Twango , a service that combines online storage with social networking, has just been acquired by Nokia.
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Wal-Mart has embraced the web 2.0 revolution and is inviting customers to rate and review products on its website.
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According to a new report from Jupiter Research, 38 percent of teens are concerned about the environment, including 15 percent that describe themselves as hard core greens, Marketing Green reports (via Environmental Leader).
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Though many adults in Canada seem to take the information in blogs at face value, others exhibit skepticism - but reactions vary widely, depending on the topic of the blog, according to “Blogging in Canada,” a new Ipsos Reid study of the marketing potential of blogs, reports MarketingCharts.
A high level of blog interest, or online buzz, around new product launches is tightly linked to paid media spending, according to a new study by The Nielsen Company that analyzed blog buzz volume, ad spending, purchase intentions and actual product sales for newly launched consumer packaged goods (CPG), writes MarketingCharts.
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The wacky marketers at HBO have apparently had fun dreaming up an advertising campaign to tout the upcoming season of Big Love, the show about a polygamist and his three wives.
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YouTube has rolled out its long awaited in-video advertising for top content producers, reports TechCrunch (via MarketingVox).
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Hand stamp advertising - stamping the hands of club-goers with an ad logo or promotion as they enter a night spot - has been around for some time in India, Australia and the U.K. Now, it is also available in the U.S.
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USA Today’s community-centric makeover last month appears to be paying off as the site has seen a dramatic 380 percent increase in registrations since the re-launch, while its unique visitor rates have grown 21 percent from February, according to Nielsen//NetRatings (via MediaPost and MarketingVox).
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Consumers are being invited to create their own design for a Pepsi can; top designs, as determined by an in-house panel, will be posted online where consumers will vote for a winner.
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Britain will get its first word-of-mouth marketing agency with the partnership of GroupM UK and BzzAgent. The partnership preserves BzzAgent’s independence as a WOM media channel in the U.K.
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In an unusual partnership, Wired magazine and Xerox are launching an integrated marketing program that offers subscribers the chance to receive an issue of the magazine with their own photos on the cover.
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A new report from JupiterResearch shows that social networks are increasingly attractive to marketers looking for a way to break through the media clutter, according to ClickZ (via MarketingVox).
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Citysearch has agreed to acquire Insider Pages, a reviews-based local search company, writes DM News.
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Looking to compliment its research offerings beyond providing information about online advertising, TNS Media Intelligence has acquired Cymfony, a leading marketing analytics company that monitors social media along with blogs, MarketingVOX reports.
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The attorneys general of 21 states lashed out at Bud.tv’s age verification method, claiming it does little to keep minors from accessing the site, Ad Age reports (via MarketingVox). In a sharply worded letter to Anheuser-Busch, the Attorneys General voiced their displeasure over what they say are lax age-verification measures at Bud.tv’s site. “We fail to see how your use of age verification on the Bud.tv site is a genuine attempt to keep youth from accessing the site’s content,” they wrote.
Mini USA will be running cinema trailers from February 22 through March 23 in nearly 1900 theaters nationwide.
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