For the sixth consecutive year, the number of millionaire households ($1MM+ net worth, not including primary residence) in the U.S. increased significantly, reaching some 9.9 million, according to TNS’s annual Affluent Market Research Program (AMRP), writes MarketingCharts.
Harvard alumni magazine 02138, launched in 2006, has been purchased by Manhattan Media, which plans to create a social network surrounding the title and then duplicate the operation for other Ivy League schools. The magazine is mailed free to about 100,000 Harvard alumni.
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Preconceived notions about the Baby Boomer generation abound, but many are merely myth, according to the third Quarterly Boomer Report from AARP Services and Focalyst, titled “How Well Do You Know Boomers? Counting Down the Top 10 Boomer Myths,” writes MarketingCharts.
Downtown Manhattanites are being treated to an interactive look at the new BMW X6 crossover. No, they aren’t taking the actual car for a test spin. Rather, they are using touch screens to manipulate a holographic view of the interior and exterior of the vehicle.
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When making purchase decisions, affluent online consumers are using social media channels to share their own customer-service experiences and learn about those of others, according to a new study from the Society for New Communications Research, MarketingCharts reports.
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As more consumers are “on the go,” out-of-home marketing is becoming an effective way to reach them, according to a consumer-insight study of the out-of-home patterns of young adults, the affluent, and movie enthusiasts by Aegis Media’s PosterscopeUSA, MarketingCharts reports.
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The Wall Street Journal’s upcoming glossy magazine - called Pursuits in development but now simply dubbed WSJ. - has named a publisher.
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Entrepreneur Media, publisher of Entrepreneur magazine, is said to be up for sale for about $200 million, with a first round of bids already in.
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Airports are an enormously popular space for out-of-home advertising, with new tactics - from interactive boards to out-of-home video networks to advertising in bars and on security bins - becoming available all the time.
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The “wired wealthy” donor donates on average $11,000 a year, and more than half say online giving is their preferred channel, but they find nonprofits’ websites to lack inspiration, connection, and opportunity for deeper engagement, according to a recent study, MarketingCharts reports.
Even during a recession, diamonds may be a girl’s best friend. Tiffany & Co.’s U.S. net sales for the fourth quarter gained 4 percent, though same store sales fell 1 percent. Worldwide, same-store sales grew 7 percent, with net sales soaring 10 percent, and some experts say that luxury goods sales, particularly for companies like Tiffany, will continue to be strong in spite of a weak economy.
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SpaFinder Inc. is shutting down its bi-monthly print publication, Luxury SpaFinder with the July edition, and is moving the whole kit and kaboodle online.
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Honda’s luxury Acura brand is targeting the youthfully upscale via a partnership with Starwood’s W Hotels. Guests of the hotel will be able to reserve an Acura MDX at Acura-staffed desks in W lobbies.
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Interview magazine’s editor and publisher will join Conde Nast to run the European versions of Vanity Fair.
The market for arugula and eco-friendly toilet paper may suffer as food prices soar.
Rupert Murdoch has made a deal Saudi Prince Al-Waleed Bin Talal’s media company Rotana to launch two English-language satcasters in the Middle East.
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The digital chief for The Wall Street Journal covered a range of issues - from adding coverage to a loss of online display advertising - at a media summit in London recently.
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The participation of wealthy online consumers in social networks dramatically increased to 60 percent in 2008, from 27 percent in 2007, according to The Luxury Institute’s latest WealthSurvey, “The Wealthy and Web 2.0,” MarketingCharts writes.
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The Wall Street Journal will soon start pitching luxury advertisers on its new glossy quarterly.
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XM will cheer golf fans nationwide when it broadcasts coverage of the Masters Tournament from August, GA April 7-13.
