‘Luxury SpaFinder’ Nixes Print Pub, Expands Online
SpaFinder Inc. is shutting down its bi-monthly print publication, Luxury SpaFinder with the July edition, and is moving the whole kit and kaboodle online.
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SpaFinder Inc. is shutting down its bi-monthly print publication, Luxury SpaFinder with the July edition, and is moving the whole kit and kaboodle online.
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Honda’s luxury Acura brand is targeting the youthfully upscale via a partnership with Starwood’s W Hotels. Guests of the hotel will be able to reserve an Acura MDX at Acura-staffed desks in W lobbies.
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Interview magazine’s editor and publisher will join Conde Nast to run the European versions of Vanity Fair.
The market for arugula and eco-friendly toilet paper may suffer as food prices soar.
Rupert Murdoch has made a deal Saudi Prince Al-Waleed Bin Talal’s media company Rotana to launch two English-language satcasters in the Middle East.
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The digital chief for The Wall Street Journal covered a range of issues - from adding coverage to a loss of online display advertising - at a media summit in London recently.
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The participation of wealthy online consumers in social networks dramatically increased to 60 percent in 2008, from 27 percent in 2007, according to The Luxury Institute’s latest WealthSurvey, “The Wealthy and Web 2.0,” MarketingCharts writes.
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The Wall Street Journal will soon start pitching luxury advertisers on its new glossy quarterly.
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XM will cheer golf fans nationwide when it broadcasts coverage of the Masters Tournament from August, GA April 7-13.
Allure magazine plans to launch an annual insider’s guide to luxury spas. The publication will be distributed to 200,000 spas and salons in September.
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Most online Americans view online shopping as a way to save time and a convenient way to buy products, but most also express discomfort over a key step in online shopping - sending personal or credit card information over the internet, according to a Pew Internet Project survey, writes MarketingCharts.
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The Michael Alan Group, headquartered in New York, is offering advertisers a program to reach consumers on buses as they head to the Hamptons for some sun and sand.
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The Sharper Image is replacing CEO Steve Lightman with turnaround specialist Robert Conway just two weeks after the company announced its total sales for 2007 fell 26 percent.
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Martha Stewart has reportedly been developing a prototype concept for an oversized luxury magazine, and media buyers think the concept just might work.
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BrandConnections has enhanced its Active Outdoor-Winter network with tips from athletes on the U.S. Ski Team and the U.S. Snowboarding team.
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USA Today plans to launch a lifestyle quarterly within the pages of the paper four times a year, beginning in March.
Lenny Dykstra, former New York Mets and Philadelphia Phillies star, is launching a financial magazine aimed at ball players.
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Toyota will begin using ProLink Solutions‘ digital out-of-home, on-course advertising in the first quarter of 2008.
Wealthy, educated and active are adjectives that describe today’s hybrid vehicle owners, who also tend to be Democrats and Independents, according to a recent analysis from Scarborough Research, reports MarketingCharts.
The monthly glossy magazine being launched by the Wall Street Journal, Pursuits, will be a global publication rather than one distributed just to U.S. markets as originally planned.
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