Most online Americans view online shopping as a way to save time and a convenient way to buy products, but most also express discomfort over a key step in online shopping - sending personal or credit card information over the internet, according to a Pew Internet Project survey, writes MarketingCharts.
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The Michael Alan Group, headquartered in New York, is offering advertisers a program to reach consumers on buses as they head to the Hamptons for some sun and sand.
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The Sharper Image is replacing CEO Steve Lightman with turnaround specialist Robert Conway just two weeks after the company announced its total sales for 2007 fell 26 percent.
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Martha Stewart has reportedly been developing a prototype concept for an oversized luxury magazine, and media buyers think the concept just might work.
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BrandConnections has enhanced its Active Outdoor-Winter network with tips from athletes on the U.S. Ski Team and the U.S. Snowboarding team.
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USA Today plans to launch a lifestyle quarterly within the pages of the paper four times a year, beginning in March.
Lenny Dykstra, former New York Mets and Philadelphia Phillies star, is launching a financial magazine aimed at ball players.
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Toyota will begin using ProLink Solutions‘ digital out-of-home, on-course advertising in the first quarter of 2008.
Wealthy, educated and active are adjectives that describe today’s hybrid vehicle owners, who also tend to be Democrats and Independents, according to a recent analysis from Scarborough Research, reports MarketingCharts.
The monthly glossy magazine being launched by the Wall Street Journal, Pursuits, will be a global publication rather than one distributed just to U.S. markets as originally planned.
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In an effort to reach high net worth customers, Land Rover partnered with AdMob in a campaign that targeted smartphone users and took advantage of AdMob’s new ad unit exclusive to the iPhone, which has a store-locator in the banner itself.
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FamilyFun magazine’s total adult audience has increased by 8.5 percent, from 4.7 million last spring to 5.1 million, according to the new MRI Fall 2007 research.
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About 73 million U.S. households now have discretionary income, up from about 57 million in 2002, according to a report by The Conference Board, which said the proportion of the U.S. population with discretionary income has increased to nearly 64 percent, up from 52 percent in 2002, writes MarketingCharts.
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The courtesy of sales staff is a key element in customers’ satisfaction in department stores like Macy’s and Kohl’s, and it gets more important to customers the more upscale the store is.
Aviator, a London company with offices in New York, offers advertisers the opportunity to place their logos on the exteriors and ads on the interiors of the jet bridges that consumers take as they board airplanes.
A new national digital network is helping small and mid-size businesses reach affluent consumers in ski resort areas.
The global free newspaper market is beginning to branch out from its down-market roots to consider competing with some of the most respected high-end dailies in their markets.
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AMC is asking its original drama Mad Men back for a second season. The show, AMC’s first venture into original scripted series, draws to a close October 18.
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The Week magazine is eighty-sixing its original website, TheWeekMagazine.com - which aimed mainly to sell subscriptions and provide information about the title - and has instead launched TheWeekDaily.com, a site that will distill the day’s news and related commentary, in effect attempting to do on a daily basis what the magazine does each week.
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InterAir Media out of West Palm Beach, Florida, has begun offering advertisers an unusual in-flight opportunity: the chance to place ads on the exteriors of helicopters, as well as on landing pads and heliports, to reach the wealthy clientele that spends $1,600 per hour to charter them.
