InterAir Media out of West Palm Beach, Florida, has begun offering advertisers an unusual in-flight opportunity: the chance to place ads on the exteriors of helicopters, as well as on landing pads and heliports, to reach the wealthy clientele that spends $1,600 per hour to charter them.
MeritDirect has been awarded management of Onvia Government Purchasing Agents Email Masterfile.
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Flight Path Ads of La Jolla, California, gives marketers the opportunity to display their ads on rooftops and open spaces where passengers on airplanes can see them when they take off and land. The company uses everything from traditional billboard vinyl or interlocking vinyl tiles to LED displays, fluorescent signage, roof displays, landscape designs and inflated or fabricated structures, writes Media Life.
In a continuing desire to attract more luxury advertisers, the Wall Street Journal plans to publish a glossy monthly magazine about the lifestyles of the rich, beginning next September, reports The New York Times.
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Online gamers make up a large auto-owning demographic, with 73 percent of gamers’ households owning two or more vehicles, according to a Ziff Davis Game Group study of automotive trends among the gaming demographic (specifically, users of its 1UP Network), writes MarketingCharts.
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For the first time since trade marking the Polo name in 1967, Ralph Lauren is sponsoring a polo team in the U.S. The Black Watch team, based in East Hampton, NY and Palm Beach, Fla., are wearing uniforms designed by Ralph Lauren, and the company has also introduced a Black Watch line of clothing for consumers, writes The New York Times.
Categorization of ethnic groups into overly broad, generic groups - such African American, Hispanic or Asian American - leaves marketers with an inaccurate picture, and that’s particularly true with Hispanics, many of whom report being of multiple racial/ethnic descent, according to BIGresearch’s latest Simultaneous Media Survey (SIMM 10), reports MarketingCharts.
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Zoom Media & Marketing has recently added martial arts and fitness chain LA Boxing to its Fitness and Indoor Sports Network. The network offers advertisers the opportunity to reach consumers in the workout areas and locker rooms of gyms and fitness centers.
'Where's the party?' The FBR Open in Phoenix is one of the richest and best-attended golf events on the PGA Tour, and Friedman, Billings, Ramsey Group is expected to announce that it has signed on for a four-year extension of its namesake sponsorship.
Bonnier Corporation is relaunching its premier luxury travel publication Resorts & Great Hotels. Known as “the connoisseur’s guide to the world’s best hotels and resorts,” the wish-book publication will relaunch in January 2008 as a quarterly. It will include integrated editorial content for the first time in the magazine’s history.
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A quarter of Britons online come from households with 50+K pounds ($100+K) in annual income, and finance and travel-related sites tend to be those with the greatest concentration of wealthy UK visitors, according to Nielsen/NetRatings, writes MarketingCharts.
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The New York Times will be launching Times On Air, a new in-flight video magazine of content from the newspaper’s TimesTalks events, on JetBlue Airways flights.
As India’s affluence increases, Conde Nast is looking to capitalize on the growth by launching a number of its upmarket titles in that country.
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Affluent consumers in leading Latin American economies - Argentina, Brazil, Mexico - tend to prefer the Discovery Channel when viewing television, while their preferred website tends to be Google, according to the inaugural Synovate PAX Latin America Media Survey by Synovate, the market research arm of Aegis Group plc., writes MarketingCharts.
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Arbitron’s recently released Public Radio Today 2007 offers an analysis of audience listening patterns and demographics of eight leading public radio formats, reports MarketingCharts.
The analysis covers the News/Talk, News-Classical, Classical Music, Jazz, News-Music, Adult Album Alternative (AAA)/Eclectic, News-Jazz and Variety Music segments of public radio:
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Direct mail and email generated the best return on investment among media channels in 2006, according to respondents - both B2B and consumer marketers - to a new Harte-Hanks survey administered by CSO Insights, reports MarketingCharts.
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Despite widespread assumptions about mobile email users, today’s rapidly evolving mobile user base rarely reads or acts on commercial emails via mobile devices, according to a new ExactTarget study of the current state of mobile email usage, reports MarketingCharts.
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Two new lists have been made available this week. More than 80,000 subscribers to investment and stock newsletter Eric Dany’s Stock Prospector are available from Macromark Inc., writes Direct Magazine. Subscribers have better than $100,000 household income and more than $500,000 net worth.
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People who listen to public radio are 59 percent more likely than the average to be “affluent empty nesters,” according to a recently released Radio Format Report from the Media Audit (via Radio Ink).
People who watch television on IdeaCast, programming and advertising provided to fitness centers and health clubs, tend to recall ads, according to an Arbitron study of the programming.
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