'Currently unavailable' Apple’s new model of the iPhone, which will provide 3G access and faster data connection speeds, is imminent, if the shortage of the current model means anything.
Apple’s iPhone on the whole lives up to the hype according to its users, who tend to be satisfied with their shiny new gadget - some even say it’s displacing their laptops - though many also carry a second phone, according to a Rubicon Consulting study, MarketingCharts writes.
The Mobile Marketing Association this week published its second set of guidelines, a 10-page booklet that recommends best practices for technical applications.
Awareness of and interest in “The Golden Compass” among those exposed to full-screen mobile ads for the film increased significantly, according to the results of a mobile advertising campaign by Greystripe and New Line Cinema, MarketingCharts reports.
Mobile phone vendors experienced a lull in the first quarter of 2008 (1Q08), shipping just 291.6 million units - an 11.6 percent downturn from the 330.8 million units shipped during the busy holiday quarter (4Q07), according to IDC’s Worldwide Quarterly Mobile Phone Tracker, writes MarketingCharts.
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SMS (texting) and mobile email may well be overtaken by mobile instant messaging (MIM), according to a TNS Global Telecoms Insight (GTI) survey of 17,000 consumers across 30 countries, MarketingCharts reports.
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Yahoo, in a another shot at Google, has debuted new features to simplify search functionality for mobile phone users.
U.S. mobile ad spending is projected to reach nearly $1.7 billion in 2008, up some 89 percent from $878 million in 2007, and will surpass $6.5 billion in 2012, according to a new eMarketer report, “Mobile Advertising: After the Growing Pains” - via MarketingCharts.
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U.S. advertising spending in 2007 rose just 0.6 percent from 2006 - much lower than in other regions - but internet ad spend continued to demonstrate the strongest performance (18.9 percent growth) of any media category in the U.S., according to Nielsen, writes MarketingCharts.
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The Weather Channel will start testing mobile video ads in its mobile video forecasts later this year.
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CrackBerry addicts who also can’t do without their satellite radio service now have another reason to cling lovingly to their gadget of choice.
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NBC and Fox have inked deals with ad network JumpTap to target ads to mobile users based on prior search behavior
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Sony is seeking consumers willing to watch a feature-length film on a two-inch screen by launching the first mobile phone movie network in the U.S.
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Following a year in which Motorola lost its standing as the world’s No. 2 mobile handset supplier to Samsung Electronics, the company has decided to split into two publicly traded companies.
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Google is moving ahead with its print ad program involving barcode technology with a couple of advertisers acting as test cases.
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Fox Searchlight Pictures and Acura are the first two advertisers to launch campaigns on Sprint Nextel’s Boost Mobile ad platform.
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Mobile subscribers’ perception of their mobile operators has shifted - 66 percent said they view them as data connectivity providers, but 20 percent said they view them as aggregators and providers of multimedia content and services, according to a 3-ple Media survey, writes MarketingCharts.
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GM, in what could signal a no-look-back shift to digital marketing, will dedicate half of its $3 billion budget to digital and one-to-one marketing in the next three years.
AOL is launching a service in conjunction with the Kroger grocery chain, called Shortcuts, that allows manufacturers to distribute coupons on the internet without the need for users to print them out
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Reactrix has plans to include interactive commercial transactions in the capabilities of its digital displays.
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