Sprint Lands Live NFL Mobile Deal
Sprint will deliver live radio broadcasts of all NFL games, plus television broadcasts of eight Thursday night games on the NFL Network.
»
Sprint will deliver live radio broadcasts of all NFL games, plus television broadcasts of eight Thursday night games on the NFL Network.
email this
permanent link
In a month-long promo that drove mobile users to register to win BlackBerries, The Weather Channel - a leader in mobile initiatives - pulled more than 700,000 sweepstakes entries; more than two-thirds of them came via mobile.
email this
permanent link
Today, FreeRange launched its Mobile Publishing Platform, which boasts clients like PaidContent, Fierce Markets and The Wall Street Journal Digital Network.
email this
permanent link
The multiplatform distribution of Olympics content by NBC is successfully driving viewers to prime time, says NBC Olympics president Gary Zenkel.
email this
permanent link
Consumer adoption of mobile video advertising has slumped along at a pace guaranteed to drive marketers crazy. While the lure of combining TV with the targeting capabilities of mobile is hard to deny, it is difficult to justify a steady spend in the arena when the reach is still low.
email this
permanent link
Ad growth in China will far outlast the Olympics. Mobile formats and online will lead a time of strong advertising growth in the region, according to WPP’s Group M.
email this
permanent link
A substantial number of mobile users across the globe will be following the Olympics on their cell phones this summer, with nearly 45 percent of U.S. and 31 percent of U.K. mobile video users a part of the mobile audience for the 2008 Olympic Games, according to Nielsen Mobile, MarketingCharts writes.
With the new school year almost here, consumers won’t be skimping on supplies, despite recession concerns, according to Nielsen, which forecasts 2.6 percent growth, or more than $1.57 billion, in school and office supply sales in U.S. grocery, drug and mass merchandiser stores, MarketingCharts reports.
email this
permanent link
Some 88 percent of mobile users in the U.K. are willing to receive pre-roll mobile ads in return for free video content, according to 4th Screen Advertising’s AdIndex for Mobile research, conducted by Dynamic Logic, reports MarketingCharts.
email this
permanent link
Coca-Cola will beam commercials directly to consumers’ cell phones at the Olympic Games later this month.
email this
permanent link
A record-level 13.6 million college students (age 18-30) will soon arrive on campus and account for a record $237 billion in spending this year - up 20 percent from ‘07, according to Alloy Media + Marketing’s 8th annual College Explorer study, powered by Harris Interactive, writes MarketingCharts.
email this
permanent link
The widely rumored AOL split from Time Warner will become a reality next year. In a release announcing the company’s second quarter earnings, Time Warner CEO Jeff Bewkes said the company will split its AOL access and media units.
email this
permanent link
Fresh off launching its updated AOL Video site — and amidst speculation that Time Warner may dismantle the company and sell it bit by bit — AOL has launched a new mobile advertising service on Third Screen Media, the mobile ad arm of its Platform-A service.
Comcast, the nation’s largest cable operator, reported ad sales of just under $400 million in the second quarter, a drop of 2 percent compared to the same period last year.
email this
permanent link
Verizon’s FiOS service is up and running in Manhattan beginning today, with 300,000 home having access to the service. Verizon says thousands of NY City customers have signed on for the service, which is available in 108 neighborhoods.
email this
permanent link
Univision has sold about 75 percent of its upfront inventory and is pacing well ahead of last year, thanks in part to its decision to sell all its platforms - national TV, cable, local stations, radio and online - during the same timeframe.
email this
permanent link
The use of mobile maps is growing quickly in the U.S. and Western Europe, with nearly 8 percent of U.S. mobile subscribers and 3 percent of those in Europe having accessed maps from a mobile phone in the three months ended May 2008, according to comScore’s M:Metrics service, writes MarketingCharts.
email this
permanent link
Some 70 percent of consumers who have responded to a mobile marketing offer say they’ve responded to a marketing text message - compared with 41 percent who’ve responded to a survey and 30 percent to email offers - according to the Direct Marketing Association (DMA), writes MarketingCharts.
email this
permanent link
T-Mobile will be the sole sponsor of Monday’s episode of The View on ABC; the live broadcast, sans most commercial breaks, will leave the hosts discussing and debating for the full hour.
The number of teen cellular subscribers in the U.S. surpassed 16 million in 2007- that was up 12 percent from 2006 - but growth is stagnating, according to a report from market research consultancy MultiMedia Intelligence (MMI), writes MarketingCharts.
email this
permanent link
