‘Elegant Bride’ Loses Cover Model, ‘Modern Bride’ Gets Sex
Conde Nast’s Elegant Bride is launching a redesign that focuses on the upscale bride in her thirties.
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Conde Nast’s Elegant Bride is launching a redesign that focuses on the upscale bride in her thirties.
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Busy moms apparently aren’t willing to waste their “me time” watching television commercials.
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Nintendo is focusing its latest Wii campaign on women. The newest game, Wii Fit, is a fitness game scheduled to hit stores on May 19 and, while the game is geared toward both men and women, the company thinks it will really appeal to working moms.
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Men intend to spend more than women this year on Mother’s Day, reporting an anticipated average “spend” of $170 compared with women’s $110, according to a Brand Keys survey, writes MarketingCharts.
Katie Couric and her CBS Evening News broadcast have continued to slump, hitting yet another all-time low in the week of April 21.
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Women and their families are experiencing tremendous financial woes - on issues ranging from housing to credit card debt to healthcare - and are concerned about their long-term financial security, according to a Meredith Corporation/NBC Universal survey, writes MarketingCharts.
The Oxygen network’s new logo and tagline were developed to get the brand out of the “pink pastel ghetto,” said Oxygen general manager Jason Klarman during the cable channel’s upfront breakfast yesterday.
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New moms and pregnant women have over 109 word-of-mouth conversations per week about products, services, and brands, most of them positive and considered highly credible by other moms, according to a Keller Fay study conducted for BabyCenter, MarketingCharts writes.
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Oxygen’s “Oh!” motto has breathed its last, excited breath. NBC plans to rebrand the female-oriented network and will announce details at an upfront this week.
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U.S. at-home and at-work internet users - numbering some 221 million - logged an average of 60 sessions/visits each (up 3.5% from February) and spent an average of 19 hours and 42 minutes online at their PCs (up 3.2%), according to data (pdf) from Nielsen Online.
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PlanetOut Inc. is jettisoning its magazine and book publishing business, selling to Here Networks’ Regent Releasing for $6 million in cash.
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Katie Couric and CBS News are making light of the Wall Street Journal’s report that Couric plans to leave CBS Evening News as early as after the presidential inauguration.
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At Ford’s urging, Ford owners across the country will be hosting parties this weekend, during the Saturday airing of ABC’s Oprah’s Big Give, to talk up their cars to friends, family members, neighbors and co-workers.
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Influential online consumers (”e-fluentials”) among Hispanics use the internet to not only connect with friends and family but also share views about products and brands - often in higher proportions than other e-fluentials, according to a Burson-Marsteller study, writes MarketingCharts.
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Talbots Inc. will boost its direct marketing and web efforts for Talbots and J. Jill brands after dumping TV and national print advertising.
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Airports are an enormously popular space for out-of-home advertising, with new tactics - from interactive boards to out-of-home video networks to advertising in bars and on security bins - becoming available all the time.
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Yahoo has launched the new property Shine, a site targeted at women 25-54 and underserved by Yahoo’s current properties.
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The network known for tearjerker chick flicks is making its greatest investment in programming to date, planning to nearly double its slate of 17 original dramas from last year to produce 30 original movies this year.
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The market share of U.S. visits to Question and Answer websites for the week ended March 15 was 118 percent more than during the equivalent week in 2007 - and over the past two years U.S. visits to the category have increased 889 percent (Feb. ‘08 vs. Feb. ‘06), Hitwise said (via MarketingCharts).
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Belvoir Media Group will publish MaryJanesFarm - an organic-focused lifestyle magazine based on the work, knowledge and real-life, everyday events taking place on MaryJane Butters’ organic farm in the Palouse region of Idaho.
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