Music-based videogames, such as the popular Guitar Hero (Activision) and Rock Band (Harmonix/MTV Games), are having a significant impact on music sales, according to a Jacobs Media web survey of Rock listeners across the U.S., reports MarketingCharts.
email this
permanent link
Millennials (young adults ages 16-27) not only look for more rich media but also greatly influence the buying decisions for home as well as mobile technologies and services, according to the initial results of a Motorola study, MarketingChart reports (via MediaPost).
email this
permanent link
Nearly one in six U.S. homes (15.8 percent) had only wireless telephones in the second half of 2007, according to preliminary results from the July-December 2007 National Health Interview Survey (NHIS) from the Centers for Disease Control and Prevention (CDC), reports MarketingCharts.
email this
permanent link
With the launch of respective new tools, Facebook and Google shall become latest supporters of data portability among social network sites.
email this
permanent link
Though fashion still accounts for 41 percent of the total teen budget, total teen spending in the category declined nearly 20 percent year over year, pointing to a “discretionary recession,” according to the 15th semi-annual “Taking Stock With Teens” study by Piper Jaffray, MarketingCharts reports.
A photo of a not-quite-clothed Miley Cyrus (aka Hannah Montana) draped in a satin sheet within the pages of Vanity Fair sparked controversy earlier this week - and record traffic to the publication’s website.
email this
permanent link
MySpaceTV, a division of News Corp.’s MySpace, has been hunting for programming that will keep the social network’s young users logging on while at the same time appealing to advertisers.
email this
permanent link
U.K. parents say social gaming platforms (such as the Nintendo Wii) are having a positive influence in their homes, as well as facilitating peer bonding and encouraging children to do more exercise, according to a new TNS Technology survey, MarketingCharts writes.
Teenie boppers can now tune in to a Radio Disney website and texting program via their cell phones, as long as the phones have internet access and data services.
email this
permanent link
Hispanic Gen Yers live a “mix-and-match” lifestyle, according to a new report from The Intelligence Group and Creative Artists Agency.
email this
permanent link
As more consumers are “on the go,” out-of-home marketing is becoming an effective way to reach them, according to a consumer-insight study of the out-of-home patterns of young adults, the affluent, and movie enthusiasts by Aegis Media’s PosterscopeUSA, MarketingCharts reports.
email this
permanent link
Most internet users age 45 or older say content online serves less their needs and interests than those of younger persons, according to (pdf) a Burst Media survey on the availability of age-appropriate online content, website design and targeted advertising, writes MarketingCharts.
email this
permanent link
Teens, those mavens of social networking and gossip, will have a new tool at their disposal thanks to a deal between Hearst Magazines Digital Media and Spleak Media Network.
email this
permanent link
Most U.S. adults are uncomfortable that some websites use information about one’s online activity to customize website content or ads - but, if site privacy and security policies were improved, most would be comfortable with the practice, according to a new study, writes MarketingCharts.
email this
permanent link
Americans are growing more comfortable with young people’s use of the internet - including social-networking sites, chat rooms and email - according to the Congressional Internet Caucus Advisory Committee (CICAC), writes MarketingCharts.
email this
permanent link
Millions of U.S. adults visit quick-service restaurants each month, and they constitute a prime audience for in-store digital media, according to an Indoor Direct study conducted by Arbitron at Wendy’s, Denny’s, Hardee’s, Arby’s, and CiCi’s Pizza stores, writes MarketingCharts.
email this
permanent link
With the phenomenal success of the High School Musical franchise among the teeny bopper crowd - and even adults have been known to hum along to ‘The Start of Something New’ - Disney has no plans to halt the freight train.
email this
permanent link
Stormtroopers descended upon Cartoon Network’s annual upfront presentation along with Star Wars creator George Lucas himself, in order to promote the network’s upcoming animated strip Star Wars: The Clone Wars.
email this
permanent link
Nearly 50 percent of the U.K.’s kids - that is, those ages 8 to 17 years old - who have access to the internet have created a profile on a social networking site.
Companies are adopting social media as a marketing tool, but they are struggling to find effective metrics, writes Paul Gillin (author of The New Influencers) in a report issued by the Society for New Communications Research (SNCR), MarketingCharts writes.
email this
permanent link
