Apr 17, 2024 | Demographics & Audiences, Digital, Social Media, Teens & Younger
Instagram and Snapchat have divergent trends that recall… the Fall of 2015?
Apr 17, 2024 | Boomers & Older, Demographics & Audiences, Industries, Media & Entertainment, Men, Women, Youth & Gen X
Some 45% of women ages 12 and older listened to podcasts in the past month, just shy of the comparable share of men (48%).
Apr 16, 2024 | Advertising Trends, Boomers & Older, Creative & Formats, Cross-Media & Traditional, Demographics & Audiences, Government & Politics, Industries, Out-of-Home, Spending & Spenders, Youth & Gen X
OOH political ads are appealing because they’re not as interruptive as other formats.
Apr 16, 2024 | Advertising Trends, Connected Device Comparisons, Creative & Formats, Digital, Mobile Phone, Non-mobile Connected Devices, Video
Completion rates were higher on desktops than on mobiles, but click-through rates (CTRs) were generally higher on mobiles than desktops.
Apr 15, 2024 | Advertising Trends, Creative & Formats, Cross-Media & Traditional, Videogames
Gaming is ranked second only to social media among digital media types for driving advocacy.
Apr 15, 2024 | Boomers & Older, Demographics & Audiences, Digital, Social Media, Youth & Gen X
Some 82% of Americans ages 12 and up report using social media, the 4th consecutive year in which that’s been the case.
Apr 12, 2024 | Analytics, Automated & MarTech, Business of Marketing, Customer Engagement, Customer-Centric, Data-driven, Return on Investment, Staffing
AI is expected to pay off in several ways, including by efficiency gains and effective data analysis.
Apr 12, 2024 | Customer Experience, Customer-Centric
CEOs are more likely to prioritize meeting changing customer expectations than improving their CX.
Apr 11, 2024 | Customer-Centric, Industries, Media & Entertainment, Pharma & Healthcare, Spending Trends
Fewer appear to be putting off big-ticket and needed purchases.
Apr 11, 2024 | Brand-Related, CPG & FMCG, Customer-Centric, Industries, Spending Trends, Store Brands
Store brands rose to a new dollar share high of 18.9%.
Apr 10, 2024 | Demographics & Audiences, Digital, Industries, Retail & E-Commerce, Social Media, Youth & Gen X
TikTok Shop looks like it could be a fruitful channel for smaller companies.
Apr 10, 2024 | Advertising Trends, Brand-Related, Creative & Formats, Cross-Media & Traditional, CSR & Environmental, Promotions, Coupons & Co-op
By contrast, they’re more interested in ads that provide product information and discounts.
Apr 9, 2024 | Digital, Video
Prime Video and Hulu seem to be on the ascent.
Apr 9, 2024 | Cross-Media & Traditional, Digital, Industries, Media & Entertainment, PR, Social Media
Only about one-third consider company PR pros to be credible sources for their reporting.
Apr 8, 2024 | Advertising Trends, Brand-Related, Creative & Formats, Customer-Centric, Data-driven, Digital, Non-mobile Connected Devices, Paid Search, Personalization, Programmatic & RTB, Regulatory, Social Media, Spending & Spenders, Video
More than 3 in 4 ad buyers are adjusting their programmatic vs. direct strategies.
Apr 8, 2024 | Boomers & Older, Cross-Media & Traditional, Customer Engagement, Customer-Centric, Demographics & Audiences, Digital, Social Media, Sponsorships, Youth & Gen X
Youth are still the predominant target for influencers, but as the industry matures, the target audience may be shifting.
Apr 5, 2024 | B2B, Customer Experience, Customer-Centric, Data-driven, Industries, Personalization, Retail & E-Commerce
More than 9 in 10 B2B buyers encounter at least one reason that prevents them from placing orders online.
Apr 5, 2024 | Advertising Trends, Business of Marketing, Creative & Formats, Customer-Centric, Data-driven, Digital, Non-mobile Connected Devices, Programmatic & RTB, Return on Investment, Spending & Spenders, Television, TV Advertising, Video
About half are using CTV to achieve lower-funnel objectives.
Apr 4, 2024 | Business of Marketing, Content Marketing, Cross-Media & Traditional, Customer Engagement, Customer-Centric, Data-driven, Digital, Social Media, Staffing
Social media marketers wish they had more time to respond to customers and to engage in strategic planning.
Apr 4, 2024 | Cross-Media & Traditional, Customer-Centric, Education, Industries, Media & Entertainment, Retail & E-Commerce, Spending Trends, Videogames
Some 57% of subscribers have canceled a service due to a recent price hike.
Apr 3, 2024 | Advertising Trends, Analytics, Automated & MarTech, Creative & Formats, Customer-Centric, Demographics & Audiences, Digital, Industries, Personalization, Retail & E-Commerce, Search Engine Optimization, Social Media, Television, TV Advertising, Youth & Gen X
A sizable share of Gen Z consumers around the world are using AI tools to find information online.
Apr 3, 2024 | B2B, Content Marketing, Cross-Media & Traditional, Industries
The number of unique interactions per attendee increased by 8% year-over-year.
Apr 2, 2024 | B2B, Cross-Media & Traditional, Industries, Trade Shows & Events
The number of exhibitors has recovered a little faster than the number of attendees.
Apr 2, 2024 | Industries, Pay-TV & Cord-Cutting, Telecom, Television
The number of pay-TV subscribers shrunk by more than 22% in the 5-year period from 2018-2023.
Apr 1, 2024 | Analytics, Automated & MarTech, Brand Loyalty & Purchase Habits, Brand-Related, Cross-Media & Traditional, Customer-Centric, Industries, Personalization, Retail & E-Commerce, Word of Mouth
Half of consumers trust product recommendations from a specific store or website’s AI tools based on their purchase history.