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Archives » August 2005

Tennis Spins Off Smash

Published 6 years, 5 months ago
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Miller Publishing Group's Tennis will spin off Smash, a sports lifestyle title that will target 14-to-21-year old tennis players and have a cover price of $3.99 with a rate base of 175,000, Mediaweek reports. Smash will distribute one issue this year and move to a quarterly schedule next spring.

ESPN Pre-Season Football Scores

Published 6 years, 5 months ago
ESPN's four preseason NFL telecasts were seen in an average of 3.04 million television homes, a 3.4 rating, and reached 28 percent more homes than in 2004, Mediaweek reports. It was the network's highest-rated and most-watched NFL preseason in three years. The 3.4 rating in 2005 is a 26 percent increase over 2.7 in 2004. ESPN will air Sunday night NFL games this season, before shifting its coverage to Monday Night Football for the 2006-07 season and beyond.

New Animated Bus-Side Ads Hit London

Published 6 years, 5 months ago
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Viacom Outdoor is putting animated outdoor ads on to London bus sides fitted with LED screens, after signing up Lastminute.com to run a campaign in October, Revolution Magazine reports.

Omnicom Wins Bank of America Account

Published 6 years, 5 months ago
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A team of agencies from Omnicom Group has won the estimated $600 million Bank of America account, beating incumbent Interpublic Group and WPP Group, a client representative said, Adweek reports. Ominicom's pitch offered resources from BBDO, direct marketing agency Targetbase, interactive shop Organic, and B-to-B specialist Doremus. Revenue from the account is estimated at $65 million.

Orbitz Named Presenting Sponsor of TBS College Football

Published 6 years, 5 months ago
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Orbitz.com will be the presenting sponsor of Turner Sports college football and its PGA Grand Slam of Golf coverage, Broadcasting & Cable reports. The deal includes product placement, tune-in spots and a presence on the TBS.com Web site, as well as a "presented by" credit on the football games.

Google Selling Magazine Ads. Say What?

Published 6 years, 5 months ago
Google is testing the print ad market in an attempt to capture traditional advertising dollars and take a significant step toward becoming a one-stop shop for both online and offline ad sales, writes CNET (via MarketingVox). Google recently bought ad pages in tech magazines, including PC Magazine and Maximum PC, and is reselling those pages, in quarters and fifths, to its AdWords advertisers. The experiment (the companies buying the ads describe it) is also the first time that Google has gone offline with any of its products. The foray into print ads expands Google's efforts to be a middleman for advertisers and publishers.

HD Radio To Die If Left Unloved

Published 6 years, 5 months ago
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HD radio could die unloved and unremembered unless the industry takes serious action, writes Mark Ramsey in a commentary in Radio World. He outlines several problems that could mean HD will never live up to its promise. Here are a few: HD radio requires that consumers buy new hardware; HD radio solves an industry problem (how to keep up with technology, expanding offerings to advertisers and competing with satellite radio) but doesn't solve a consumer problem; its target audience is the same audience who have already taken the dive with Sirius or XM and who will be disinclined to buy yet another radio; and the technology "cart" has come before the content "horse."

Arbitron’s Out-of-Home PPM Delivers Eye-Opening Data

Published 6 years, 5 months ago
Arbitron is testing electronic measurement of out-of-home TV viewing in Houston, MediaPost reports. Tracking NASA's July 26th launch of the space shuttle, the PPM data reported that 118,300 persons six or older watched the shuttle launch from out-of-home locations.

Prescription Drug Makers Slash TV Ad Spend

Published 6 years, 5 months ago
According to Nielsen Monitor-Plus, overall, direct-to-consumer prescription drug advertising was flat for the first half, but the situation was dire for TV, MediaPost reports.

Billboards to Rebound in U.K.

Published 6 years, 5 months ago
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In the U.K., billboard advertising is a drag on an otherwise healthy outdoor ad market, the U.K.'s MediaWeek reports. To be "comfortable," billboard owners need to sell up to 70 percent of their panels well in advance, but outdoor buying specialist Helix recorded only 52 percent pre-sold in the first half of 2005, while close to one in five poster sites remained empty (even after short-term sales had been included). On the other hand, the six-sheet sector is soaring. Plus, as six-sheets are being placed more often near retail outlets and special large-formats are becoming more common on roadsides, "classic billboards are being squeezed a bit in the middle," said Outdoor Advertising Association chief executive Alan James.
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