ESPN will air 24 live college football games, including several exclusive matchups, this season on its broadband Web property ESPN360, Mediaweek reports.
ESPN360 is a downloadable video application rather than a Web based video product. The service is only available to subscribers of high speed internet service providers which have partnered with ESPN.
Local Television Network aimed at the 18-34 demo will bow Oct. 3 in the Los Angeles area as a nightly 8:00 p.m. to midnight block on Southern California sports channel KVMD-23, which has distribution via Adelphia, Charter, Time Warner Cable, DirecTV and EchoStar’s DISH Network, Mediaweek reports.
Nine programs are currently in the pipeline. LTN is expected to reach 3.7 million area households...
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New York Magazine’s first ad campaign in almost eight years will feature poster ads in five subway stations that will change five days a week, The New York Times reports.
The campaign, with a budget estimated at under $1 million, represents the first work for the magazine from its new agency, the New York office of Wieden & Kennedy, which developed ESPN’s famous campaign: “This is...
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Universal Pictures’ Focus Features has been quietly promoting its upcoming movie, Cry Wolf, since August 15 via an online game played using America Online’s IM service, MediaPost writes. Players of the game are divided into “sheep” and “wolves.” Based on clues and comments from other players, sheep have to vote on which players they believe are wolves, while wolves attempt to hide their...
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Yahoo’s problems with its ad system after an update two weekends ago are still refusing to go away, and the system has been malfunctioning for a week now, according to various advertisers and observers, MarketingVox reports. The problems were precipitated by the Yahoo Search billing system which, after the update, began ignoring budget limits and was subsequently shut down....
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Global online ad revenue is expected to rise nearly 40 percent this year, soaring from $9.6 billion in 2004 to $13 billion, according to Ken Marlin, managing partner of Marlin & Associates, an investment bank and adviser to media companies, BusinessWeek reports. With even small and midsize internet companies posting net profits, a trend has emerged: big buyers from both the on- and offline...
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Stolichnaya hopes to reach its target audience of males 21-29 through the use of surveys on web-based jukeboxes in bars in seven major markets, believing the method may be more effective than internet ads, AdAge reports. The polling ads, within the digital-music-playing, broadband-connected machines by Ecast, carry various sorts of web-like advertising. Most of Ecast’s advertisers are music...
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After several months of double-digit changes in station counts for various formats, M Street Format Monitor’s August tally showed only small changes for most format categories, Billboard Radio Monitor reports. The sports format gained eight stations during the month, classic rock/hits gained six, and the broad Spanish format category gained five.
The two biggest drops registered were soft AC...
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Shape magazine’s September issue blurs the line between advertising and editorial content, The New York Times reports. The cover features Liz Hurley wearing one of her own bikinis. Her face is immaculately made up with products from Estee Lauder, for which she has been a longtime model and which also bought a two-page advertisement inside the front cover. The editorial page on Hurley...
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While the world of media is changing, media measurement is not keeping pace, according to a survey implemented by the Advertising Research Foundation. A summary of the survey, based on the responses of 507 people who attended a forum held in January called Accountability of Audience Measurement, was released last week by the ARF, and showed that respondents gave poor grades to the methods of...
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