With today’s network humor landscape looking lackluster, marketing energy is being focused on two new shows - NBC’s My Name Is Earl and UPN’s Everybody Hates Chris - as cures for the ailing sitcom, Broadcasting & Cable writes. Younger audiences particularly feel the sitcom has gone stale and stupid. Both new shows are intent on changing that perception.
My Name Is Earl is about a smalltime...
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The DM industry is expected to take a hit from the catastrophic damage inflicted by Hurricane Katrina, as mail service in and around the region encompassing southern Louisiana, Mississippi, and Alabama has been curtailed, with no estimates on when it will be reinstated, DM News reports. The U.S. Postal Service said its New Orleans processing and distribution center ceased operating at noon...
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JetBlue has placed its estimated $25 million creative and media account in review, and media planning and buying incumbent Wieden + Kennedy will not be defending the media portion of the business, AdWeek reports. According to TNS Media Intelligence, JetBlue spent $15 million in U.S. media in 2001, $20 million in 2002 and 2003, and approximately $25 million in 2004. The Ad Store in New York...
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Video games have become a daily activity in the lives of today’s children, according to a study from JuniorSeniorResearch and reported by BusinessWeek. The study, which polled 4,000 boys and girls up to the age of 15, found that 61 percent play video games on a daily basis, and that 65 percent of those actually prefer to play their games on the PC rather than consoles and...
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We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
Documents that “appear to be valid” regarding an alleged merger between Village Voice Media and New Times have surfaced, according to Tim Redmond of The San Francisco Bay Guardian (via Editor & Publisher). The agreement outlined in the documents calls for a nine-member board that would control a combined company called Newco. The New Times, which publishes 11 papers including the SF Weekly...
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More than 300 advertisers have implemented Ad-ID, an XML-based ad coding standard, according to the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (AAAA), ClickZ reports (via MarketingVox), adding that last August backers reported Ad-ID was actively in use by some 100 marketers. Some 875 companies have registered to use it, and 14,000 individual...
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Clear Channel Radio announced today a new lineup of artists to appear on its online video series, “Stripped.” Artists will include Grammy and MTV Video Music Award winner Kanye West, as well as artists Staind, Switchfoot, Melissa Etheridge, and Big & Rich. The Stripped series is Clear Channel’s in-studio performance series created for “artists who thrive on performing without the typical...
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Lexus and its advertising agency, Zenith Media, signed on for Nielsen Sports’ Sponsorship Scorecard service, which provides ratings and verification information for sponsored media placed in TV sporting events, Mediaweek reports. Lexus is the “Official Vehicle of the U.S. Open,” which began today, and is the presenting sponsor of the men’s singles championship.
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BIGresearch has produced a “Simultaneous Media Survey Profile” of satellite radio listeners. According to Audio Graphics, some of the data, such as the findings that there are 9.5 million satellite radio listeners, should be suspect.
The report also finds that satellite listeners shop for groceries at Wal-Mart. Audio Graphics points out that WalMart is another customer of BIGresearch.
As...
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Equifax Inc. has acquired database marketing services provider BeNow Inc., DM News reports. BeNow will become part of Equifax Marketing Services and will continue to provide database management and analytics services to clients, including General Motors, Four Seasons Hotels and Resorts, Hammacher Schlemmer, Tower Records, and MetLife. The company will maintain offices in Wakefield, Mass. CEO...
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