A new type of online advertising that features search within ads was announced at this week's OMMA East conference, reports DM News (via MarketingVOX). The patent-pending Search&Display technology by Inoventiv Corp. of Toronto enables users to search an advertiser's database and return relevant results within an online ad unit. "Our technology goes out and brings back whatever you ask for, directly into the ad. You don't have to go look for it" on another site, said Inoventiv CEO John Marshall.
writes AskDaveTaylor (via ReveNews and MarketingVOX). The likely upshot is that more advertisers will seek out specific content that is relevant for their ad audiences and will advertise on such sites. An "Advertise on this site" link that appears above ads on select sites takes potential advertisers to a Google-hosted landing page customized for the publisher, explains ClickZ. The page describes that site and explains how to buy an AdWords site-targeted ad that would appear on the site. Site-targeted ads are on a CPM basis.
Emmis Communications' net revenue for the second quarter was $107.9 million, compared to $97.1 million for the same quarter in 2004, Radio Ink reports.
Hearst Magazines is publishing a special lifestyle supplement for young Hispanic women called Tu Vida, Mediaweek reports. The company will polybag 350,000 copies with select November subscriber issues of Cosmopolitan, Good Housekeeping, Harper's Bazaar, Marie Claire, O, The Oprah Magazine and Redbook.
Now that the spotlight is off Martha Stewart's release from prison, ratings of "Martha" are slipping, Media Life reports. This week's Monday and Tuesday episodes averaged a 1.9 metered market household rating, down 5 percent from last week's 2.0 and 14 percent from its premiere-week average of 2.2. "You can definitely tell that it's over, the phenomenon has ended," says one buyer of Stewart's comeback.
The Business Information Network for Trade Show activity (T-BIN) second quarter figures for 2005 show attendance at trade shows dropped -0.6 percent the second quarter of 2005. ABM reports that the first half of the year posted a 2.4 percent increase in attendance over the first half of 2004. Overall, the report finds a moderate 2.1 percent increase in revenue in the second quarter over the same period 2004. Revenue for the first six months of 2005 was up 3.6 percent over the same period last year.
Companies will spend more than $161 billion on direct marketing in the U.S. in 2005 and generate $1.85 trillion in sales, or seven percent of the $26 trillion in total sales in the U.S. economy, according to a study commissioned by the Direct Marketing Association, DMNews reports. Direct marketing will account for 10.3 percent of total U.S. GDP in 2005.
To make search marketing more appealing to brand and other traditional marketers, Yahoo has been offering 10-15 of its larger advertisers and agencies advanced tools for choosing keywords in the past two months, reports ClickZ (via MarketingVOX). The tools in beta testing are designed to help marketers use and measure search in new ways. One tool, Buzz Index, is a panel-based tool that tracks related keyword searches made by its volunteer members.
Google has asked classified-advertising sites for direct feeds of their listings, according to Classified Intelligence Report, writes paidContent (via marketingVOX), which quotes CIR analyst John Zappe: "Commercial classifieds sites such as CareerBuilder, Cars.com and others have to weigh the additional audience Google could deliver against the potential loss of revenue. Analysts, including us, predict that advertisers will move to free sites if they become convinced that they will reach an audience as large - or larger - on a search engine than on a paid advertising site."
infoUSA will begin offering list brokers and resellers a low cost online list delivery solution, www.databaseamerica.com, on January 1. infoUSA says list brokers have asked for a low priced database containing a pared down version of the company's regular database for their customers.