At the quarterly Mailers Technical Advisory Committee meeting last week, mailers questioned how customers would respond to a change in address label location to the top center of larger pieces of mail - a change to be brought on by the deployment of a new flats sorting system, with which the U.S. Postal Service said it will proceed - writes DM News.
The role of the media buyer is changing as seismic shifts in the media landscape and advertising world take place, and the growth of the American Association of Advertising Agencies's annual conference of media buyers - beginning tomorrow in Orlando and titled Now, Soon, and the Future - will reflect those changes, the Wall Street Journal writes. Last year, attendance was at 1,345, a record for the three-day gathering, but this year 1,350 people have already registered. The event began in 1994 with an audience of 375.
The April issue of men's magazine FHM will produce a special, regional issue for the Baltimore-Washington, D.C. area, with a different cover than other regions, writes Mediaweek. Both covers will feature Anna Benson, wife of the new Baltimore Orioles pitcher Kris Benson, but the cover to be distributed in Orioles-land will show Benson in a baseball cap and red sequined bra and panties, while the cover for other areas of distribution will show Benson without the cap, wearing a plain bikini.
CBS will stream March Madness again this year, but unlike last year, when consumers who wanted to watch the games online had to pony up $19.99 to view the tournament, the streams of the games will be free thanks to several blue-chip advertisers such as Courtyard by Marriott and Dell, Mediapost reports. Live games streamed online will include commercial breaks of the same length as those on TV.
Through Saturday night, NBC's Winter Olympics averaged a 12.3 household rating, putting the programming just within the 12 to 14 rating range promised to advertisers, which means that NBC is off the hook when it comes to providing makegoods to advertisers, Media Life writes. While the network won the three weeks in primetime for the 16 days of Olympics coverage, it looks as though it will finish behind ABC for the February sweeps, according to the most recent numbers.
Fox's My Network TV is readying game and talk show pitches to fill the two-hour, six-day prime time programming block in case the network's initial low-cost telenovelas, Desire and Secrets, fail, writes Broadcasting & Cable.
Sales for Victoria's Secret Direct, the catalog/web division of Limited Brands, increased 15 percent to $417.4 million for the 13 weeks ended Jan. 28, Multichannel Merchant reports. Total sales for fourth quarter of fiscal 2005 for Limited Brands were $3.54 billion, up 6 percent from the previous year, and net income rose 36 percent to $519.2 million.
The helpful butler Jeeves is now officially no more, and Ask.com is officially here - with a new main page, a new logo, a simplified interface (see adjacent pic) and new tools, including enhanced maps and driving directions, encyclopedia search and web-based desktop search - CNET reports (via MarketingVox). Ask.com offers a new customizable "toolbox" with shortcuts to 10 default search tools, including maps, images, weather, dictionary and local search.
Newspapers that switch to tabloid format, something that 80-plus major newspapers around the world have done in the hopes of boosting reader appeal and halting circulation declines, have found that it is no cure-all, according to the World Association of Newspapers, Media Life reports. Though many papers that switched from broadsheet to tabloid format did see circulation spurts, those gains have been seen to evaporate over time.
For the first time in December, the nation's top internet radio networks' total audience exceeded seven million weekly listeners, according to comscore Arbitron's latest report, writes Mediaweek. Also a new high, the average midday audience for five of the top networks - including AOL Radio Network, Yahoo Music's Launchcast and Clear Channel Online Music and Radio - surpassed 1.8 million listeners.