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Archives » March 2006

New York Daily News Publisher Struggles against the Post

Published 7 years, 2 months ago
New York Daily News owner Mort Zuckerman is driven crazy by the fact that out on the streets, it's the New York Post - a tabloid with half the ads, a "hemorrhaging balance sheet," and "questionable journalistic standards" - that people talk about, according to the New York Times. In the last two years, The Daily News lost 40,000 in daily circulation while The New York Post gained 20,000.

Merrill Lynch: Upfront Will Be ‘Different,’ and Other Predictions

Published 7 years, 2 months ago
Merrill Lynch hosted an advertising panel of senior executives that identified new dynamics in the changing world of media and predicted that "upfronts will be different" because advertisers are hesitant to form binding, long-term contracts with old media venues while new, interactive outlets are more flexible with ad spending, writes Mediapost.

AOL Expands Video Service, Sells Shows Online

Published 7 years, 2 months ago
By the middle of this year, American Online will try to secure a place in the market for video-on-demand over the internet by selling programming on its website, writes Reuters.

Arbitron’s Morris: Now We Can Focus on Radio

Published 7 years, 2 months ago
Steve Morris, Arbitron president and CEO, held a conference call Thursday to discuss Nielsen Media Research's decision not to join the company with the launch of the Portable People Meter (PPM) as a radio and television ratings service, writes Mediaweek. Morris said Arbitron was "not surprised" by the outcome, and he plotted the company's future plans regarding PPM.

Univision Hits Biggest Numbers Ever Among Young Viewers

Published 7 years, 2 months ago
Despite stiff competition from American Idol, Dancing with the Stars, Survivor and the Olympics, Univision took second in overnight ratings, with its annual music awards show Premio Lo Nuestro a La Musica Latina reporting record numbers among kids 2-11 and teens 12-17, for the night of February 23, writes Media Life.

Lowe Confirms Lace’s Suspension

Published 7 years, 2 months ago
Interpublic Group confirmed the paid, indefinite suspension of Garry Lace, CEO of Lowe London, while the agency investigates "certain matters that have come to the company's attention," writes Adweek. Sources said IPG and Lowe were exploring allegations that Lace met with former chairman Sir Frank Lowe to discuss the firm's Tesco account before Lowe launched his new agency The Red Brick Road in December. Directly after, Tesco switched its estimated $80 million account to Lowe's new shop.

Six Flags, National CineMedia Launch Summer Movie-Going Marketing Pact

Published 7 years, 2 months ago
Six Flags and National CineMedia, the sales and marketing arm of the three largest theater circuits in the U.S. (AMC Entertainment, Cinemark USA and Regal Entertainment Group) announced today a marketing alliance giving Six Flags a significant advertising presence in those theaters through June and July 2006.

AOL Won’t Charge Nonprofits for Email Delivery

Published 7 years, 2 months ago
Confronted by a virtual mob of nonprofits brandishing the online equivalent of pitchforks and torches because of its plans to charge what they say is an "email tax" on those willing to pay in order to guarantee email delivery, AOL has apparently decided on a strategy of divide and conquer, writes MarketingVox. Silicon.com reports that AOL will not charge nonprofit organizations that send bulk emails to AOL members, offering two options to such groups. The first is AOL's Enhanced Whitelist, which the company had said it would phase out but subsequently backtracked, saying it would retain it; messages would not be marked as "certified" but would be delivered for free.

S.C. Billboard Industry Spends $339,000 on Lobbying

Published 7 years, 2 months ago
A successful lobbying campaign in South Carolina has made it virtually impossible for local governments to get rid of unwanted billboards, according to the Myrtle Beach Sun News. The outdoor advertising industry spent at least $339,000 - more than most interest groups spend lobbying at the State House in a typical two-year period - lobbying legislators to keep billboards from being taken down across the state.

Direct Sales, Revenues Up For Public Cataloger/Retailers

Published 7 years, 2 months ago
Despite continuing financial woes for Talbots and disappointing figures for the Sharper Image Corp. - down 2 percent and 33 percent respectively - February brought growth in direct sales and overall revenue to the publicly traded cataloger/retailers tracked by Multichannel Merchant.
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