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Archives » July 2006

DeutschMedia Wins Circuit City Media Planning

Published 7 years, 9 months ago
DeutschMedia has won the media planning portion of Circuit City's U.S. account following a review, beating out Omnicom's OMD and WPP Group's Mediaedge:cia, Adweek writes. Circuit City began its search in May. The company will continue to handle media buying in-house.

Study: Majority of Summer Travelers Look Online for Vacation Info

Published 7 years, 9 months ago
Nearly three-quarters (73.6 percent) of summer travelers say they will use the Internet to help plan their summer vacation, according to a recent Burst Media survey of nearly 3,000 web users 18 years and older. Use of the Internet to plan summer travel grows as reported household income increases - going from 64.5 percent of respondents reporting incomes of $35,000 or less, to 82.9 percent of respondents reporting incomes of $75,000 or more.

Magna: Nielsen’s Commercial Ratings Not a Better Solution

Published 7 years, 9 months ago
Nielsen's so-called minute-by-minute commercial ratings, which many in the industry say will be the new currency for next year's upfront, is being described by at least one influential media agency executive as no better than traditional program average ratings, MediaPost writes. According to Steve Sternberg, executive vp-audience analysis at Magna Global USA, the commercial ratings have some flaws. Viewers only need to tune to a channel for a few seconds for that channel to get credit for a full minute, he points out, saying that a second-by-second account of commercial viewing is what is needed to get a true look at commercial audiences.

Google Preps for Radio Ads and Broadcast Blitz

Published 7 years, 9 months ago
In January, when Google agreed to acquire dMarc Broadcasting, a company that connects advertisers directly to radio stations through an automated advertising platform, Google said it planned to integrate dMarc technology into the Google AdWords platform, creating a new radio ad distribution channel for Google advertisers. Six months later, it looks like Google is closing in on its goal.

Sony Takes Down ‘Racist’ Billboards

Published 7 years, 9 months ago
Sony's billboards for its new white PlayStation Portable which were posted in the Netherlands have been called racist, and Sony has taken them down and apologized, the eCommerce Times reports. The billboards in question showed a white woman dressed in white "threateningly" grabbing the face of a black girl, along with copy that read, "PlayStation Portable White is coming," according to the article.

Blueprint Email Campaign Sets Martha Stewart Response Record

Published 7 years, 9 months ago
A recent e-mail campaign for Blueprint magazine has generated the highest number of subscription orders ever received at Martha Stewart, DMNews reports.

Gannett Reports 8.3 Percent Decline in Q2

Published 7 years, 9 months ago
The Gannett Company, which publishes 90 daily newspapers in the U.S. and is the largest newspaper publisher in the country, reported an 8.3 percent decline in Q2 earnings, writes the New York Times. The company pointed to stock compensation expenses, softness at papers in Britain and higher newsprint costs for the decline.

Nightly News Programs Likely to Settle Down

Published 7 years, 9 months ago
The nightly newscasts from the networks have seen major change in the last year and a half. CBS and ABC have hired second and even third new anchors, and NBC remains in first place but has seen its average margin of victory shrinking steadily in recent weeks, according to Media Life. As Charles Gibson settles into the anchor chair on ABC and Katie Couric comes aboard CBS in September, the turbulence in the nightly news may settle down.

Publicis Groupe Media Supports Nielsen Outdoor GPS Ratings

Published 7 years, 9 months ago
Publicis Groupe Media - including Starcom MediaVest Group, and ZenithMedia - have signed on for Nielsen Outdoor's GPS-based ratings service measuring outdoor advertising in Los Angeles.

‘Billboard Radio Monitor’ Publishes Last Issue this Week

Published 7 years, 9 months ago
Billboard Radio Monitor and Radio & Records will become one title - Radio & Records - following VNU's agreement to acquire R&R, announced last week, according to Billboard Radio Monitor. The last issue of Monitor will be published this week. The combination of the two brands will "deliver the ultimate source for radio decision-makers to be informed and better manage their businesses and careers," the company says.