WPP and Interpublic are financially backing a new online system for media and other advertising services transactions.
The two agency holding companies and CBS Corp. yesterday announced (pdf) that they were part of a $40 million round of funding for Spot Runner, which offers a web-based system for planning, buying and creating TV advertising, reports MediaPost (via MarketingVOX). Spot...
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Universal Music Group is providing Quepasa.com access to its catalog of music videos, including Universal’s English- and Spanish- language recording artists.
Quepasa.com will feature the music videos within its Entertainment channels. Members of Quepasa’s social community will also be able to feature these music videos on their individual Home pages on the Quepasa.com Website.
“The...
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Starting with Arbitron’s Winter 2007 survey, Diary participants will have the option to use an Internet-based eDiary instead of the paper and pencil version.
Arbitron expects that at least one out of every twenty survey participants will chose the Internet-based option over the standard paper and pencil design - mostly younger participants. In the Arbitron tests, the largest demographic group...
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VH1 has six new unscripted series in the works, including a reality series chronicling hip hop magnate Irv Gotti’s attempt at a comeback after beating an investigation into a money laundering scheme.
Other programs include Man Band, which reunites former boy band stars to see if they can rise once again, and Bridging the Gap, which pairs recording artists together for a day, writes...
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In a nifty PR stunt, Shattered magazine and Barclays Wealth Management have challenged 12 women to a year-long global stock picking competition.
Shattered, a business magazine for and about women, is holding a year-long charity stock picking competition sponsored by Barclays Wealth Management. The 12 female business leaders from around the world chosen to participate in the competition have...
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Clear Channel Malls, a division of Clear Channel Outdoor, has announced a partnership with Turnberry Associates to build and maintain directory signage throughout Turnberry’s Aventura Mall in South Florida.
Recently ranked 10th in the U.S. by Women’s Wear Daily based on sales per square foot, Aventura Mall is a “luxury retail, dining and entertainment complex,” according to Clear Channel....
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During Clear Channel’s third quarter earnings call yesterday, analysts asked CEO John Hogan whether the company’s Less Is More initiative is really paying lasting dividends, in light of recent ratings declines in the radio division.
Hogan confirmed that the Summer Arbitron book showed some ratings losses in the 25-54 category, and across Hispanic stations, but pointed out that the company’s...
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While the media economy is generally stronger these days, dissatisfaction among media buyers and planners over their salaries is on the rise.
Compared to six months ago, there has been a decline in salary satisfaction, according to a Media Life survey. When asked how they rated their agency in terms of fairness in compensation, 48.3 percent responded positively to the statement: “I am less...
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A Fox news report that stated NBC’s slumping Studio 60 on the Sunset Strip had been dropped from the schedule is apparently incorrect.
According to an NBC representative, the show hasn’t been cancelled and is “profitable at this point,” writes MediaPost. The network has ordered three more episodes.
Yesterday’s time slot for the show was given to an airing of Friday Night Lights, placed there...
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Verizon’s FiOS TV service is now in 118,000 homes, marking a 10 percent penetration within its footprint of 1.2 million homes.
Churn for the service is under 1.5 percent per month, which means that consumers are happy with it, according to Verizon CFO Doreen Toben, MediaPost writes.
AT&T is also offering a television service, U-verse. Advertisers are keeping a close eye on “telco TV” to...
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