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Archives » October 2006

Big Changes at Hachette

Published on October 30, 2006

Consolidation, management changes, and potential sales and acquisitions are expected to follow reorganization and restructuring at consumer publisher Hachette Filipacchi.

Last week, Didier Quillot, former chief of telecom giant Orange France, was named chairman of both Hachette Filipacchi and Lagardère Active, MediaPost reports. Quillot is expected to consolidate and coordinate their print and...
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Dow Jones To Sell 6 Local Papers

Published on October 30, 2006

Dow Jones & Company is selling six local newspapers to Community Newspaper Holdings, for $282.5 million.

Dow Jones will sell the News-Times of Danbury, Connecticut, the Daily Star of Oneonta, New York, the Press-Republican of Plattsburgh, New York, the Santa Cruz Sentinel of California, The Daily Item of Sunbury, Pennsylvania, and the Traverse City Record-Eagle of Traverse City, Michigan.

The...
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Brightcove Takes on YouTube; Bows Ad, Syndication Networks

Published on October 30, 2006

Online video solutions firm Brightcove on Monday launched a consumer-destination site in an effort to compete with video-sharing sites such as YouTube, as well as an advertising network and syndication marketplace.

The Brightcove consumer site offers many clips by content providers that offer their content online with Brightcove’s help; it also offers video web search powered by Truveo, writes...
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IAB Mobile Committee Formed

Published on October 30, 2006

The Interactive Advertising Bureau (IAB) announced the creation of the IAB Mobile Committee at the IAB Leadership Forum: Agency Summit on Monday.

The IAB Mobile Committee will focus on developing mobile as a viable advertising platform for marketers and agencies, as part of IAB’s mission to increase the share of advertising and marketing dollars that interactive media captures, IAB said in a...
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Cable Scatter Volume on the Rise

Published on October 30, 2006

Cable networks seem to be writing business at a smart clip - and at prices slightly inflated from the upfront CPM rates - during the fourth quarter scatter market.

Ad sales chiefs and media buyers alike agree that average scatter volume is up between 10 and 12 percent - a particularly nice windfall when compared to the fact that the upfront saw volume drop 4 percent and CPMs barely reach plus-1...
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Transit TV Regular Source of News, Weather for LA Commuters

Published on October 30, 2006

New custom research from Arbitron reveals that 42 percent of Los Angeles bus riders consider Transit Television to be one of their regular sources for news and weather information. On average, riders spend one hour and thirty-four minutes exposed to the onboard television network.

The new study titled, Moving Entertainment: Arbitron Evaluation of Transit TV Network, explores commuters’...
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Sirius Coming to Bentleys, XM to Porsches

Published on October 30, 2006

Sirius Satellite Radio and Bentley Motors Inc. have announced an exclusive agreement for the inclusion of Sirius in Bentley vehicles. Simultaneously, Porsche Cars of North America, Inc. and XM Satellite Radio announced a new long-term agreement to equip Porsche vehicles for the U.S. market with XM.

Sirius will be available in select Bentley models in the U.S. beginning in the mid-2007 model...
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NBC, CW Talk Back to Dixie Chicks

Published on October 30, 2006

The Weinstein Company, the company distributing the Dixie Chicks’ documentary, Shut Up & Sing, has accused NBC and the CW of refusing to accept commercial spots for the film, but the controversy may just be a ruse to drum up publicity for the film.

Network executives have said that The Weinstein Company didn’t go about purchasing media time in the normal way. They sent the commercial to the...
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Lane Bryant Reveals Woman Within

Published on October 30, 2006

Redcats USA has renamed the plus-size woman’s Lane Bryant Catalog, calling it Woman Within. The U.S. division of French conglomerate Pinault-Printemps-Redoute has for several years had a licensing agreement to use the Lane Bryant Catalog name, but the rights to Lane Bryant revert back to Charming Shoppes in October 2007.

From now on, there won’t be any confusion between Woman Within and Lane...
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