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Archives » February 2007

Ad Buyers Say Facebook Offerings Too Limited

Published 7 years, 1 month ago
Citing the partnership it signed with Microsoft for banner ad delivery as the change-point, ad buyers are complaining that social networking site Facebook is too restrictive with their ad offerings according to MediaWeek (via MarketingVOX).

TV Industry not so Hot on Google Entering Its Ad Market

Published 7 years, 1 month ago
Google is poised to enter the $65 billion U.S. TV-as-sales market setting its sights first on convincing broadcast networks and cable programmers and operators to let it sell their 30-second spots, reports AdAge (via MarketingVOX).

Paddock Joins Yahoo Ad Consortium

Published 7 years, 1 month ago
Paddock Publications has become the 10th charter member of the national consortium between newspaper companies and Yahoo, Editor&Publisher reports.

Steady Growth Continues for DM Industry

Published 7 years, 1 month ago
The DMA's quarterly survey of DM business performance and prospects reports that Q4 2006 earned an indexed ranking of 67 for year-over-year revenue growth. An index score of 50 indicates no chang. Fourth-quarter 2005 received a 61 index, according to Direct Magazine.

TNS Acquires Social-Media Researcher Cymfony

Published 7 years, 1 month ago
Looking to compliment its research offerings beyond providing information about online advertising, TNS Media Intelligence has acquired Cymfony, a leading marketing analytics company that monitors social media along with blogs, MarketingVOX reports.

PRC Recommends 7.6% Rate Hike

Published 7 years, 1 month ago
The Postal Rate Commission has recommended rates either equal to or below those requested by the U.S. Postal Service, DMNews reports.

Hispanic Ad Growth to Outpace General Market

Published 7 years, 1 month ago
The Hispanic market will continue to provide robust revenue and cash flow growth for cable and broadcast networks and TV and radio station operators, according to a study from Kagan Research.

Arbitron Concludes Mall Radio PPM Test

Published 7 years, 1 month ago
Arbitron has concluded a round of testing using the Portable People Meter system to detect audio content broadcast in malls by Mall Radio Network.

comScore: Searches Up 26 Percent for Year, Google Still Leads

Published 7 years, 1 month ago
Google Sites captured 47.5 percent of the U.S. search market (search volume) in January, gaining 0.2 percentage points from the previous month, according to comScore's monthly qSearch analysis of activity across competitive search engines (via MarketingVOX).

NBCU Inks Deal With Transit TV

Published 7 years, 1 month ago
NBC's Los Angeles stations will deliver local news, weather, sports and entertainment programming to Los Angeles County bus riders on Transit TV. Bus riders will see KNBC (NBC), KVEA (Telemundo) and KWHY (Independent Spanish-language) local programming on the network of 4,400 LCD screens on 2,200 buses.