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Archives » March 2007

DoubleClick Sale Could Spook Publishers

Published 7 years ago
While the advertising world buzzes about the possibility of acquisition of DoubleClick, the possibility exists that such a sale could sour current publisher deals, writes ClickZ (via MarketingVox).

T.J. Maxx Parent: Hackers Stole Info on 45MM Credit, Debit Cards

Published 7 years ago
Computer hackers managed to steal information from at least 45.7 million credit and debit cards from TJX Cos. Inc., the company said.

Merkle Expanding, Plans to Hire 50 for Denver Office

Published 7 years ago
Leading database marketing company Merkle Inc. has opened a new office in Denver and plans to hire 50 new employees over the next two years.

ABC Benefits Most from College Student Viewing outside the Home

Published 7 years ago
Nielsen's new measurement of out-of-home viewing by college students has benefited ABC ratings more than the ratings of any other network.

Clear Channel Buyout Looking Unlikely

Published 7 years ago
Pressure is mounting on Clear Channel shareholders to reject the bid from private equity firms Thomas H. Lee Partners and Bain Capital Partners.

Sears Puts Media Buying and Planning Up for Review

Published 7 years ago
Sears Holdings, the parent company of both Sears and Kmart, has put its media buying and planning duties up for review, reports AdAge (via MarketingVox).

Billionaires’ Last-Minute Bid for Tribune Tops Zell’s Offer

Published 7 years ago
Ron Burkle and Eli Broad have made a last-minute bid for the Tribune Co., after having requested additional financial information earlier this week. Their offer topped the offer from real estate magnate Sam Zell by a dollar a share.

Sirius & Chrysler Launch ‘Backseat TV’

Published 7 years ago
Sirius Satellite Radio and Chrysler Group have announced a partnership, but not for the auto manufacturer to install Sirius radios. Rather, Chrysler will offer Sirius Backseat TV in some of its 2008 vehicles.

USA Announces Fall Season Shows

Published 7 years ago
USA Network, which has easily outpaced its ad-supported cable competition year-to-date, has announced its slate of shows for the 2007-08 season, including five new dramas.

Nielsen: Commercial Ratings Arrive, for Real, May 31

Published 7 years ago
Beginning on May 31, Nielsen will begin releasing its commercial ratings, or average ratings for commercial minutes aired within a single program.