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Archives » May 2007

StumbleUpon Stumbles into eBay Umbrella

Published 6 years, 11 months ago
Yesterday eBay announced its acquisition of StumbleUpon, a young company that enables people to serendipitously "discover" websites of interest to them.

Airline Sells Ads on Website

Published 6 years, 11 months ago
Skybus, an airline that began service on Monday, has become the first U.S.-based domestic airline to take outside advertising on its website.

Nielsen Growth to Come from Interactive Measurement

Published 6 years, 11 months ago
Nielsen's primary growth in the future will come from its new interactive measurement services, primarily NetRatings and Buzz Metrics, chief executive David Calhoun implied during a quarterly conference call with analysts yesterday (Wednesday).

Ads on Kmart Cart Corrals

Published 6 years, 11 months ago
Suave hair care products used an ad on cart corrals in Kmart parking lots to say, "Don't you dare return it."

Watchfire Plans Expansion to Keep up with Digital Billboard Demand

Published 6 years, 11 months ago
Watchfire, a manufacturer of on-premise LED signs and digital billboards, has contracted with Henneman Engineering, Inc. and Vermilion Development Corporation to finalize plans for a new, expanded headquarters and manufacturing facility.

Microsoft Turns to Students to Launch Live Messenger Campaign

Published 6 years, 11 months ago
Microsoft has launched a word of mouth campaign on 35 campuses across the country in order to tout its new "i'm Making a Difference" campaign.

Bud.TV Gets Much-Needed Makeover

Published 6 years, 11 months ago
Anheuser-Busch's struggling online entertainment channel, Bud.TV, will be getting a makeover, with changes that include a social-networking component and shorter videos - one minute rather than the six-minute videos that now populate the site, writes the Wall Street Journal.

Beauty and Style Guide Coming from Pregnancy Magazine

Published 6 years, 11 months ago
Pregnancy, the magazine for first-time moms, is launching its first annual Beauty & Style Guide, hitting stands June 19th. From celebrity fashion to the latest skincare secrets and health solutions, Pregnancy’s Beauty & Style Guide is being touted as "a must-have for hip moms-to-be."

NBC Buys Half-Screen Ads from Hollywood Reporter

Published 6 years, 11 months ago
The Hollywood Reporter is offering a new online advertising format, the "50/50," which provides marketers with half of the real estate available on an online page.

Study: Email Deliverability Still a Challenge, but Content Not Main Culprit

Published 6 years, 11 months ago
Contrary to widely held belief, email message content is not a major cause of deliverability challenges for most email marketers, according to the Lyris EmailAdvisor ISP Deliverability Report Card for 1Q07.