More than half - 52.1 percent - of Americans say they would rather receive a gift card or cash rather than a gift this holiday season, writes MarketingCharts, citing an American Pulse Survey of 4,069 respondents by BIGresearch.
Nearly 70 percent of the audience in bars where i-am TV operates reported viewing the network's extreme sports programming, two-thirds of viewers recalled seeing advertising and one-third recalled brand-specific commercial, according to a study conducted by Arbitron for i-am TV, reports MarketingCharts.
After attacks from MoveOn and other privacy groups, Facebook has opted to modify its Beacon feature, which reveals items people have purchased from partner sites on their friends' news feeds.
Companies are paying more attention to online customer engagement than ever before, with three-quarters of organizations (77 percent) saying that its importance has increased in the last 12 months, according to a survey by E-consultancy and cScape, writes MarketingCharts.
The New York Times will be cutting about a dozen jobs and putting a hiring freeze into place.
Yahoo and AOL stopped directing users to their radio sites after being clobbered with the 38 percent increase in royalties to air music; now, the two have said they may shut down their web radio services completely.
President and publisher of Variety, Charlie Koones, is leaving in March, the entertainment trade paper announced yesterday.
U.S. automakers had a hard time keeping up with their Japanese counterparts in reaching U.S. consumers via TV and radio advertising, according to (pdf) the results of research from Integrated Media Measurement Inc. (IMMI), writes MarketingCharts.
FCC chairman Kevin Martin has devised a plan that will allow Sam Zell to close the buyout of the Tribune Co. by the end of December.
Dow Jones & Co. is considering the sale of its Ottaway group of community newspapers.