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Archives » November 2007

Americans Prefer Gift Cards or Cash to Holiday Gifts

Published 6 years, 4 months ago
More than half - 52.1 percent - of Americans say they would rather receive a gift card or cash rather than a gift this holiday season, writes MarketingCharts, citing an American Pulse Survey of 4,069 respondents by BIGresearch.

Extreme-Sports TV Programming in Bars Delivers 21-34 Audience

Published 6 years, 4 months ago
Nearly 70 percent of the audience in bars where i-am TV operates reported viewing the network's extreme sports programming, two-thirds of viewers recalled seeing advertising and one-third recalled brand-specific commercial, according to a study conducted by Arbitron for i-am TV, reports MarketingCharts.

Facebook Backpedals Slightly on Beacon

Published 6 years, 4 months ago
After attacks from MoveOn and other privacy groups, Facebook has opted to modify its Beacon feature, which reveals items people have purchased from partner sites on their friends' news feeds.

Customer Engagement Higher Up the Agenda in 2008

Published 6 years, 4 months ago
Companies are paying more attention to online customer engagement than ever before, with three-quarters of organizations (77 percent) saying that its importance has increased in the last 12 months, according to a survey by E-consultancy and cScape, writes MarketingCharts.

NY Times Cuts Newsroom Jobs, Enacts Hiring Freeze; WSJ Hiring

Published 6 years, 4 months ago
The New York Times will be cutting about a dozen jobs and putting a hiring freeze into place.

AOL, Yahoo Consider Shuttering Radio Sites

Published 6 years, 4 months ago
Yahoo and AOL stopped directing users to their radio sites after being clobbered with the 38 percent increase in royalties to air music; now, the two have said they may shut down their web radio services completely.

‘Variety’ Publisher Steps Down in March

Published 6 years, 4 months ago
President and publisher of Variety, Charlie Koones, is leaving in March, the entertainment trade paper announced yesterday.

Ad Impressions for Japanese Cars Speed Past US, European Automakers’

Published 6 years, 4 months ago
U.S. automakers had a hard time keeping up with their Japanese counterparts in reaching U.S. consumers via TV and radio advertising, according to (pdf) the results of research from Integrated Media Measurement Inc. (IMMI), writes MarketingCharts.

FCC Chair Proposes Waiver for Zell-Tribune Deal, Limits for Comcast

Published 6 years, 4 months ago
FCC chairman Kevin Martin has devised a plan that will allow Sam Zell to close the buyout of the Tribune Co. by the end of December.

Dow Jones Considers Sale of Ottaway Group

Published 6 years, 4 months ago
Dow Jones & Co. is considering the sale of its Ottaway group of community newspapers.