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Archives » April 2008

Pharmaceutical Sales via Direct Marketing to Reach $10.6B in 2008

Published 5 years, 11 months ago
Pharmaceutical companies are forecast to generate $10.6 billion in sales via direct marketing in 2008 - and $15.2 billion in 2012, according to a new Direct Marketing Association (DMA) report, "Direct Marketing Facts and Figures in the Pharmaceutical Industry," writes MarketingCharts.

Ziff Davis Could Exit Bankruptcy by June

Published 5 years, 11 months ago
Ziff Davis Media could be exiting from its Chapter 11 bankruptcy protection as early as June.

Couric Slump Continues, CBS News Hits (Yet Another) Low

Published 5 years, 11 months ago
Katie Couric and her CBS Evening News broadcast have continued to slump, hitting yet another all-time low in the week of April 21.

Time Warner Offloading Cable TV Biz

Published 5 years, 11 months ago
Time Warner Inc., following news that it slipped 36 percent in Q1 earnings from a year ago, announced that it will spin off the rest of its cable TV biz.

Katz Provides Single Point of Contact for Multiplatform Campaigns

Published 5 years, 11 months ago
Katz Radio Group is hoping to provide advertisers with a single point of contact for campaigns that include broadcast, online and mobile elements with its creation of a new digital division, Katz 360 Sales.

D.C. Gets Bike Rental Program via Clear Channel, Trades Bus Shelters

Published 5 years, 11 months ago
Beginning next month, SmartBike DC will make 120 bicycles available for rent at 10 spots in central locations in the Washington, D.C., area.

Mobile Display Ads Have Branding Impact - Increase Awareness, Interest

Published 5 years, 11 months ago
Awareness of and interest in "The Golden Compass" among those exposed to full-screen mobile ads for the film increased significantly, according to the results of a mobile advertising campaign by Greystripe and New Line Cinema, MarketingCharts reports.

Wal-Mart Cashes Stimulus Checks for Free

Published 5 years, 11 months ago
Wal-Mart is going Sears one better, offering to cash the government's stimulus checks for free, with no purchase required.

Mobile Phone Market to Grow Despite Downturn

Published 5 years, 11 months ago
Mobile phone vendors experienced a lull in the first quarter of 2008 (1Q08), shipping just 291.6 million units - an 11.6 percent downturn from the 330.8 million units shipped during the busy holiday quarter (4Q07), according to IDC's Worldwide Quarterly Mobile Phone Tracker, writes MarketingCharts.

NBCU, CBS Throw in for Weather Channel

Published 5 years, 11 months ago
NBCU and CBS plan to bid for the Weather Channel in the second round of bidding, two people familiar with the situation have said (via Reuters).