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Archives » July 2008

Google Preps Joystick for In-Game Ad Invasion

Published 5 years, 8 months ago
For the last several months, Google has quietly been testing an "AdSense for Games" platform.

Economic Growth vs. Environment: Push Come to Shove, Growth Wins

Published 5 years, 8 months ago
As economic conditions worsen, people asked to choose between protecting the environment or economic growth and development strongly favor economic growth, according to a June Harris Poll conducted online among 2,454 adults aged 18+, MarketingCharts reports.

Ruby Tuesday Explodes Restaurant, with Live Coverage Online

Published 5 years, 8 months ago
The Ruby Tuesday restaurant chain has undergone a major overhaul in its decor and menu, but there's still a single, "old-style" site remaining - and the company plans to blow it up, with live coverage online, to signal the completion of the relaunch.

Clear Channel Buyout Finally a Done Deal

Published 5 years, 8 months ago
At last, the $17.9 billion buyout of Clear Channel by private equity firms Thomas H. Lee Partners and Bain Capital closed today (Wednesday) - nearly two years after the company first began exploring strategic options.

14 of 17 Editors Axed at ‘Fortune Small Biz’

Published 5 years, 8 months ago
Fortune Small Business is doing away with 14 of its 17 editorial positions.

Viacom Ad Sales Hurt by ‘Challenging Economy’

Published 5 years, 8 months ago
Viacom's ad sales in the second quarter were hurt by the "increasingly challenging economy," according to president and CEO Philippe Dauman, who added that scatter market sales have been soft in the third quarter.

TV Viewers Migrating to Web for Primetime Programming

Published 5 years, 8 months ago
With an increasing number of network television shows available for viewing online, more than 20 percent of TV viewers watch some amount of primetime programming online, according to a new study by Integrated Media Measurement Inc. (IMMI) - MarketingCharts reports.

Tweens’ Favorite Media Online, Search Integral to Shopping

Published 5 years, 8 months ago
The vast majority (83 percent) of tweens (those age 10-14), spend at least an hour online per day, compared with 68 percent reporting they watch an hour of TV per day, according to an ROI research study commissioned by DoubleClick Performics, writes Chief Marketer (via MarketingCharts).

Yellow Pages Facing $5B Loss in Next 5 Years

Published 5 years, 8 months ago
Print yellow page directories may suffer a near-fatal blow in the next five years, losing as much as 39 percent of annual revenues.

Interpublic Q2 Bests Wall Street Predictions

Published 5 years, 8 months ago
Interpublic Group's Q2 earnings beat Wall Street expectations by a narrow margin. Net income was $95.1 million, down 30.6 percent from the same quarter last year.