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Archives » September 2008

Sprint Says Silence Cell Phones during Feature Films

Published 5 years, 6 months ago
Sprint is launching a public service announcement campaign in theaters this week via National CineMedia - the largest digital, in-theater network in North America - reminding moviegoers to silence their cell phones and refrain from texting during feature films.

‘Housewives’ Slips 5% in Season Premiere

Published 5 years, 6 months ago
Like many of the premieres of top returning shows this season, the premiere of ABC's Desperate Housewives was down compared to its opener last season.

Super-Rich Read and Go Online More, Watch TV and Listen to Radio Less

Published 5 years, 6 months ago
Affluent "heads-of-house" read more publications and use the internet more heavily than the balance of the population, and consumption of these media increases with affluence, according to the 2008 Affluent Survey from Ipsos Mendelsohn, writes MarketingCharts.

Forbes.com Guarantees Reach, Frequency, Effectiveness

Published 5 years, 6 months ago
Forbes.com is guaranteeing its premium advertisers a combination of reach, frequency and ad effectiveness via a new advertising program.

Circuit City Withdraws Fiscal Outlook, Same-Store Sales Slip 14.4%

Published 5 years, 6 months ago
Circuit City withdrew its outlook for the full fiscal year after seeing sales slip significantly in the second quarter. The struggling chain saw sales drop 10 percent to $2.39 billion, while same-store sales fell 14.4 percent.

Half of U.S. Workers Check Work Email on Weekends

Published 5 years, 6 months ago
Fully 72 percent of employed adults in the U.S. use the internet and email at least sometimes while they are at work, and 50 percent of those email users say they check their email on weekends, according to a report from the Pew Research Center's Internet & American Life project (via MarketingCharts).

Advertiser Confidence Errodes, Even before Latest Crisis

Published 5 years, 6 months ago
The number of advertising executives who said in the spring that their ad budgets would increase over the next six months fell 8 percentage points.

Yahoogle Liaison Gets Blessing from CA Congress Members

Published 5 years, 6 months ago
Advertisers, for the most part, are not rooting for Google and Yahoo's sponsored search deal. But in a letter sent to U.S. Attorney General Michael Mukasey, 11 Democratic Congress members from California have demanded that the Department of Justice permit the deal to go through.

Bill Would Require Satellite Receivers to Also Receive Digital

Published 5 years, 6 months ago
A bill has been introduced that would require satellite receivers that can also receive AM and FM radio signals to receive HD Radio signals, as well.

‘Earl,’ All Others Slip in Thursday Season Debuts

Published 5 years, 6 months ago
Stress over the weakened economy may have consumers poring over their checkbooks rather than their television screens. Last Thursday's season premieres drew lower ratings, across all networks, than the first episodes of series last season.