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Archives » February 2009

Rocky Mountain News Publishes Final Edition

Published 4 years, 2 months ago
The Denver Rocky Mountain News printed its last edition today, leaving the Denver Post as the last standing daily newspaper in Colorado's capital, reports the Associated Press. The publication becomes only the latest in a long line of newspapers and other traditional print media that are struggling under difficult economic conditions, falling ad revenues and an increased consumer migration to digital media.

Light PC Internet Users Gravitate to Mobile Web

Published 4 years, 2 months ago
Light PC internet users in the US are 30% more likely than heavy PC internet users to use their mobile devices to access internet content, and are more likely to seek content that appeals to those with more active lives, according to first-of-its-kind, cross-media research from comScore, writes MarketingCharts.

Interactive Growth to Offset Local Ad Market Declines

Published 4 years, 2 months ago
US local advertising revenues will decline from $155.3 billion in 2008 to $144.4 billion in 2013, representing a negative 1.4% compound annual growth rate (CAGR), according to a topline forecast released by BIA's Kelsey Group, which also predicts declining profit margins for most media, writes MarketingCharts.

Public Radio Users Shift to Digital Technology

Published 4 years, 2 months ago
Public radio continues to have an extremely loyal following that is willing to financially support its programming and recommend its stations, but technologies such as online streaming, cell phones and iPods are changing the way listeners consume entertainment and information, according to a study conducted by Jacobs Media.

CC Media Suffers Credit Downgrade

Published 4 years, 2 months ago
Standard & Poor's has downgraded the credit rating of CC Media Holdings from B to B-.CC Media Holdings is a coalition of private-equity firms that seek to privatize Clear Channel Communications.The downgrade was driven by growing concern that CC Media will not be able to keep up its payments on the $18 billion in debt it assumed to achieve its objective last year. S&P also said it would keep the company on its CreditWatch listing -- at least for the time being.CC Media Holdings was formed by Thomas H. Lee Partners and Bain Capital Partners last year. The companies sought to purchase...
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For Raising Awareness, TV’s Still Tops

Published 4 years, 2 months ago
Despite popular anecdotes about the "death" of the :30 spot, a broad-scale study by the Advertising Research Foundation finds that for some marketing messages, television remains the most effective communication channel.ARF analyzed 388 different case histories from seven research agencies. Among other things, it found TV remains as effective a medium as it ever was -- and it's possible that, in terms of sales, its effectiveness is rising.Research was gleaned from IRI, ARS, PM Group, Dratfield, Marketing Evolution and Millward Brown/Dynamic Logic, with case studies spanning from 1990...
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Havas Digital To Leverage Media6Degrees ‘Social Graph’

Published 4 years, 2 months ago
Havas Digital is partnering with Media6Degrees, an ad firm that collects social media data, to improve advertising solutions for its clients.

CW Renews Gossip Girl, 90210, Greenlights Melrose Place Revival

Published 4 years, 2 months ago
The CW has decided to renew six series for the 2009-10 television series, including Gossip Girl and 90210.

Dapper Dynamic Ads Turns Website Inventory into Instant Ad Creative

Published 4 years, 2 months ago
Yahoo announced earlier this week its ad options that have enhanced abilities to target ads - for example, a user might see an ad for current flight prices on trips from NY to San Francisco after they've recently conduct a search for just that particular flight - but airlines don't necessarily have different ads readily available for every flight they offer. Their ability to use such targeting technology is limited by the breadth of their existing ad creative.

VSS Revision Still Positive for Alternative Media

Published 4 years, 2 months ago
While traditional media will experience declines this year, and overall media and communications spending will drop by 0.4%, newer "alternative" segments of the media and communications industry will experience positive growth in '08 and '09, according to a Mid-Term Forecast from private-equity firm Veronis Suhler Stevenson (VSS).
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