Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Archives » March 2009

Newspapers Not Harnessing Readers’ Social Power

Published 2 years, 10 months ago
Newspapers are not doing enough to harness the online social power of their readers and -  as a result - are missing opportunities to help their biggest supporters boost their brands in cost-effective ways, finds a recent survey by Gartner Inc.

Disney Deals with YouTube for Ad-supported ESPN, ABC Channels

Published 2 years, 10 months ago
Disney has inked a deal with YouTube to make short-form content available on the Google site, in an effort to gain broader distribution for its ABC television programs.

Radio, TV Station Revenue to Plunge 15% in ‘09: SNL Kagan

Published 2 years, 10 months ago
Ad revenues for radio will drop 15% in 2009, according to SNL Kagan's updated Radio/TV Station Annual Outlook. Spot TV is expected to fall 15.7%

New York Times to Axe Stand-Alone City Section

Published 2 years, 10 months ago
The New York Times is further trimming its content, eliminating several weekly sections, including its stand-alone City Section.

Reckitt-Benckiser to Shift $20MM from TV to Web

Published 2 years, 10 months ago
Reckitt-Benckiser, the U.K.'s fourth-largest advertiser, plans to shift an estimated $20 million in advertising away from TV, investing instead in online advertising.

‘Chicago Sun-Times’ Parent Files for Bankruptcy Protection

Published 2 years, 10 months ago
The Sun-Times Media Group, publisher of the Chicago Sun-Times, has filed for bankruptcy. The company is also hoping to sell some of its assets, including, potentially, the Sun-Times.

Deloitte Sponsors U.S. Olympics Team

Published 2 years, 10 months ago
Deloitte announced its sponsorship of the U.S. Olympic Committee, and the 2010 and 2012 U.S. Olympic and Paralympic Teams.

Study Shows Mags Reap More Ad Value Per Minute

Published 2 years, 10 months ago
The Magazine Publishers of America has released a new analysis of consumer time spent with media. The study gives a score - or Ad Value Per Minute - to valuate the time readers spend with the advertising in major media.

Disney in Talks with Hulu over ABC Content

Published 2 years, 10 months ago
Walt Disney is in negotiations with Fox and NBC to take an equity stake in Hulu.com. In exchange, Disney would get broader distribution of its ABC shows via the video site.

MTV Injects More Music into Programming - at 3am

Published 2 years, 10 months ago
MTV is launching a six-hour music block, from 3am to 9am Monday through Thursday, in what is being called a "laboratory for advertising partnerships." The programming block will feature the network's Unplugged series of acoustic performances, along with music videos, news, interviews and performances.
Older Entries »