Some cable networks, including ESPN and CNBC, keep their "crawls" running during commercial breaks, and most advertisers, rather than looking at the continuous crawl as a distraction that draws viewers' attention away from the ads, see it as a welcome way to keep viewers from channel surfing.
The Interactive Advertising Bureau (IAB) called upon major online publishers, ad agency creatives and media firms for its first-ever gathering of the Re-Imagining Interactive Advertising Task Force.
Published 2 years, 9 months ago
It is possible that Clear Channel will win the title of biggest loser among media companies in the current recession.
Published 2 years, 9 months ago
On April 25, more than 100 street-level billboards in New York City were whitewashed and used as blank canvases by artists, in a move by the Public Ad Campaign, a New York group against outdoor advertising.
Published 2 years, 9 months ago
The Newspaper Guild in NYC has agreed to a temporary 5% salary cut for New York Times workers. The union was forced to choose between the pay cut and the loss of 80 jobs, mostly within the newsroom.
Published 2 years, 9 months ago
Hulu.com passed Yahoo to become the third most-watched internet video destination in March, with 380 million videos viewed.
Published 2 years, 9 months ago
Coffee retailer Starbucks, who posted its first-ever fiscal loss in August 2008 and has financially struggled since, continued slumping in the second quarter of its fiscal year 2009.
Published 2 years, 9 months ago
In an effort to gain new viewers and to encourage prime time viewers to do more than sample shows, MTV has announced nine new shows and four returning series for the 2009-2010 season, with all of them geared toward the millennial generation.
Published 2 years, 9 months ago
A research study on smartphone usage patterns found that more than a third of high-use smartphone users respond to mobile advertisements.
Published 2 years, 9 months ago
Buyers and sellers of media are still uncertain of how the upfront will play out, but flexibility and negotiation are sure to play a large part.
