Digital out-of-home has been gaining momentum, and is expected to be one of the areas in out-of-home to experience growth this year - PQ Media expects it will be up 9% in 2009. But some in the industry say the medium is failing to live up to its potential because advertisers still lack solid metrics.
JiWire, a company that delivers ads on over 25,000 public Wi-Fi hotspots, is a mobile...
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