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Archives » May 2009

JiWire Reaches On-the-Go Audience, Offers Internet-like Measurability

Published 2 years, 8 months ago
Digital out-of-home has been gaining momentum, and is expected to be one of the areas in out-of-home to experience growth this year - PQ Media expects it will be up 9% in 2009. But some in the industry say the medium is failing to live up to its potential because advertisers still lack solid metrics.

Time Warner CEO Hints at Charging for Content

Published 2 years, 8 months ago
Time Warner CEO Jeffrey Bewkes hinted the company may be planning to sell online content that it currently offers for free.

Burger King Promotes Value

Published 2 years, 8 months ago
Starting next month, Burger King will embark on a new ad campaign emphasizing low-cost value items. The fast-food retailer is altering its traditional advertising emphasis on premium menu items in response to low-price promotions from competitors such as McDonald’s and Wendy’s, according to Dow Jones.

NBC Pulls Lowest Number Ever for Non-summer Month

Published 2 years, 8 months ago
NBC averaged just 4.4 million prime time viewers last week - the smallest number ever to come during a week outside of the slow summer months of June through early September.

Syndicated ‘Washington Times’ Radio Show Debuts in June

Published 2 years, 8 months ago
Talk Radio Network Entertainment and the Washington Times have partnered for a new morning drive show, America's Morning News, to be hosted by 15-year KSFO/San Francisco morning drive anchor Melanie Morgan and Times journalist John McCaslin.

BBC Appoints Head of Children’s to Launch CBeebies Channel in U.S.

Published 2 years, 8 months ago
BBC Worldwide has named a senior vp of children's and children's business development, with the goal of ultimately launching a channel geared toward kids in the U.S.

Time Warner to Divorce Company Balance Sheet from Ailing AOL

Published 2 years, 8 months ago
Yesterday Time Warner announced it plans to move forward with its anticipated spin-off of AOL as an independent entity with separate, publicly traded stocks.

MTV Veers Back toward Young Males; Ad Market Improving, CEO Says

Published 2 years, 8 months ago
MTV has seen a startling decline in ratings over the last year, and Philippe Dauman, CEO, blames the occurrence on the fact that the network lost touch with young men during a pursuit of young women that saw the launch of shows like Laguna Beach: The Real Orange County.

CBS’s ‘The Unit,’ Syndicated Game Shows Land on MyNetworkTV

Published 2 years, 8 months ago
MyNetworkTV, the network which announced in February that it was shifting focus to a "programming service model" that will run a mix of first-run shows, films and big hits in syndication, announced its fall sked last week. The schedule will include a two-hour block of CBS's canceled show The Unit, as well as its staple WWE Friday Night SmackDown.

Mini, Other Brands Join HBO for ‘True Blood’ Campaign

Published 2 years, 8 months ago
BMW's Mini USA and several other brands including Harley-Davidson and Gillette have teamed up with HBO to launch a campaign targeting vampires. The effort follows last  year's campaign that saw vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood that touted HBO's freshman vampire drama.
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