Digital out-of-home has been gaining momentum, and is expected to be one of the areas in out-of-home to experience growth this year - PQ Media expects it will be up 9% in 2009. But some in the industry say the medium is failing to live up to its potential because advertisers still lack solid metrics.
JiWire, a company that delivers ads on over 25,000 public Wi-Fi hotspots, is a mobile...
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Time Warner CEO Jeffrey Bewkes hinted the company may be planning to sell online content that it currently offers for free.
Bewkes told an investor conference that it doesn’t make much sense for publishers to provide content without a way to recover at least the production costs, writes Yahoo Tech.
Bewkes did not specifically say that the company would begin charging for access to its...
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Starting next month, Burger King will embark on a new ad campaign emphasizing low-cost value items. The fast-food retailer is altering its traditional advertising emphasis on premium menu items in response to low-price promotions from competitors such as McDonald’s and Wendy’s, according to Dow Jones.
McDonald’s has credited a revamped dollar menu for contributing to a strong fiscal...
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NBC averaged just 4.4 million prime time viewers last week - the smallest number ever to come during a week outside of the slow summer months of June through early September.
NBC has only seen lower numbers once, during August of 2007, according to Nielsen Media Research. Three of the days last week fell in the May sweeps period.
The network ended the season in competition with Fox’s...
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We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
Talk Radio Network Entertainment and the Washington Times have partnered for a new morning drive show, America’s Morning News, to be hosted by 15-year KSFO/San Francisco morning drive anchor Melanie Morgan and Times journalist John McCaslin.
The show will offer investigative reporting, live news and commentary, and will debut June 15, writes Radio Ink.
Talk Radio Network will syndicate the...
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BBC Worldwide has named a senior vp of children’s and children’s business development, with the goal of ultimately launching a channel geared toward kids in the U.S.
Susanna Pollack will head the charge to create CBeebies; she will also be responsible for growing BBC Worldwide’s children’s program brands in North and South America, writes Variety.
The BBC already has a CBeebies channel in...
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Yesterday Time Warner announced it plans to move forward with its anticipated spin-off of AOL as an independent entity with separate, publicly traded stocks.
The company owns 95% of the former online subscription service giant. Google owns 5% (worth $1 billion three years ago). Time Warner will repurchase Google’s stake in Q3 to prepare for AOL’s solo release on the stock exchange, writes...
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MTV has seen a startling decline in ratings over the last year, and Philippe Dauman, CEO, blames the occurrence on the fact that the network lost touch with young men during a pursuit of young women that saw the launch of shows like Laguna Beach: The Real Orange County.
MTV is turning back to the young male demo, Dauman said during an investor conference, acknowledging that, when you “work...
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MyNetworkTV, the network which announced in February that it was shifting focus to a “programming service model” that will run a mix of first-run shows, films and big hits in syndication, announced its fall sked last week. The schedule will include a two-hour block of CBS’s canceled show The Unit, as well as its staple WWE Friday Night SmackDown.
Since MyNetworkTV acquired SmackDown from the...
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BMW’s Mini USA and several other brands including Harley-Davidson and Gillette have teamed up with HBO to launch a campaign targeting vampires. The effort follows last year’s campaign that saw vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood that touted HBO’s freshman vampire drama.
For the sophomore season, the effort includes a large national...
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