T-Mobile has unveiled a mobile application that offers discounts on “environmentally conscious” products and services. Available for download, the free-of-charge “Green Perks” application brings customers green-oriented offers and promotions from advertisers that include Method, Jamba Juice, Volcom, Roxy and Quiksilver.
The Supreme Court has declined to hear a case about digital video recorder technology, potentially paving the way for wider DVR adoption.
Published 2 years, 7 months ago
Quantcast has announced the launch of a new media buying and selling solution which the company says is addressable on the impression level, allowing marketers to buy precisely the audiences they want, based on targets defined by their own audience data.
Published 2 years, 7 months ago
Quantcast has announced the launch of a new media buying and selling solution which the company says is addressable on the impression level, allowing marketers to buy precisely the audiences they want, based on targets defined by their own audience data.
Published 2 years, 7 months ago
Microsoft plans to sell digital agency Razorfish, and Publicis may be in the running to snap it up. The agency, which Microsoft purchased as part of a $6 billion aQuantive acquisition in 2007, is valued at between $600 million and $700 million.
Published 2 years, 7 months ago
Canoe Ventures, the project headed by David Verklin that allows advertisers to simultaneously deliver ads to homes covered by six cable operators including Time Warner and Comcast, has scrapped its plans to offer an addressable advertising platform in the second quarter of this year.
Published 2 years, 7 months ago
CBS is launching a cheeky campaign geared toward boosting market share for affiliates at 10pm, the time slot during which NBC will air Jay Leno's new prime time show.
