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Archives » June 2009

Google to Target Users by FICO Score

Published 4 years, 9 months ago
Google plans to experiment with targeting ads based on credit scores, offering users with high FICOs more expensive, luxury goods and services than those with lower scores.

Borders U.K. Connects Singles in Matchmaking Scheme

Published 4 years, 9 months ago
With its new Happily Ever After online dating service, U.K. book retailer Borders U.K. proves that book retailers using the internet to reach out to customers in non-traditional ways is not just a U.S. phenomenon.

‘Vibe’ Bites the Dust

Published 4 years, 9 months ago
Music magazine Vibe is closing, effective immediately, leaving just two major music magazines focusing on hip-hop and R&B, XXL and The Source.

T-Mobile’s Coupon App Offers Discounts on Green Products

Published 4 years, 9 months ago
T-Mobile has unveiled a mobile application that offers discounts on “environmentally conscious” products and services. Available for download, the free-of-charge “Green Perks” application brings customers green-oriented offers and promotions from advertisers that include Method, Jamba Juice, Volcom, Roxy and Quiksilver.

Supreme Court Decision Paves Way for Increased DVR Use

Published 4 years, 9 months ago
The Supreme Court has declined to hear a case about digital video recorder technology, potentially paving the way for wider DVR adoption.

Quantcast Media Buying Program Lets Marketers Find “Lookalikes” across the Web

Published 4 years, 9 months ago
Quantcast has announced the launch of a new media buying and selling solution which the company says is addressable on the impression level, allowing marketers to buy precisely the audiences they want, based on targets defined by their own audience data.

Quantcast Media Buying Program Lets Marketers Find “Lookalikes” across the Web

Published 4 years, 9 months ago
Quantcast has announced the launch of a new media buying and selling solution which the company says is addressable on the impression level, allowing marketers to buy precisely the audiences they want, based on targets defined by their own audience data.

Microsoft to Offload Razorfish; Publicis Possibly Interested

Published 4 years, 9 months ago
Microsoft plans to sell digital agency Razorfish, and Publicis may be in the running to snap it up. The agency, which Microsoft purchased as part of a $6 billion aQuantive acquisition in 2007, is valued at between $600 million and $700 million.

Canoe Pulls Plug on Addressable Ads for Now; Dish Network’s Addressable Ads Coming Soon

Published 4 years, 9 months ago
Canoe Ventures, the project headed by David Verklin that allows advertisers to simultaneously deliver ads to homes covered by six cable operators including Time Warner and Comcast, has scrapped its plans to offer an addressable advertising platform in the second quarter of this year.

CBS Unveils ‘Project LENO’ to Combat Leno’s Prime Time Outing

Published 4 years, 10 months ago
CBS is launching a cheeky campaign geared toward boosting market share for affiliates at 10pm, the time slot during which NBC will air Jay Leno's new prime time show.