Google plans to experiment with targeting ads based on credit scores, offering users with high FICOs more expensive, luxury goods and services than those with lower scores.
The initiative will be launched in tandem with Compete, which has a database of about 2 million web users that agreed to provide info on their credit scores when they applied for a new credit card, says Google’s senior...
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With its new Happily Ever After online dating service, U.K. book retailer Borders U.K. proves that book retailers using the internet to reach out to customers in non-traditional ways is not just a U.S. phenomenon.
Borders U.K., which Risk Capital Partners acquired from U.S. book retailer Borders Group, Inc. in 2007 and now operates as an independent, privately-held company, runs Happily Ever...
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Music magazine Vibe is closing, effective immediately, leaving just two major music magazines focusing on hip-hop and R&B, XXL and The Source.
Steve Aaron, chief of Vibe Media Group, told staffers in a memo that the company had tried unsuccessfully to find new investors or to restructure the huge debt the small company has, reports The New York Times. Music magazine Blender likewise shuttered...
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T-Mobile has unveiled a mobile application that offers discounts on “environmentally conscious” products and services. Available for download, the free-of-charge “Green Perks” application brings customers green-oriented offers and promotions from advertisers that include Method, Jamba Juice, Volcom, Roxy and Quiksilver.
The opt-in Green Perks application delivers electronic coupons...
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The Supreme Court has declined to hear a case about digital video recorder technology, potentially paving the way for wider DVR adoption.
In 2006, Cablevision Systems unveiled plans for a “network DVR” which would allow TV viewers to record television programs and store them on the Cablevision server rather than on a special set-top box. This means that all of Cablevision’s subscribers would...
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Quantcast has announced the launch of a new media buying and selling solution which the company says is addressable on the impression level, allowing marketers to buy precisely the audiences they want, based on targets defined by their own audience data.
Here’s how the Quantcast Media Program works: the solution applies marketers’ unique customer interaction data from their media campaigns,...
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Quantcast has announced the launch of a new media buying and selling solution which the company says is addressable on the impression level, allowing marketers to buy precisely the audiences they want, based on targets defined by their own audience data.
Here’s how the Quantcast Media Program works: the solution applies marketers’ unique customer interaction data from their media campaigns,...
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Microsoft plans to sell digital agency Razorfish, and Publicis may be in the running to snap it up. The agency, which Microsoft purchased as part of a $6 billion aQuantive acquisition in 2007, is valued at between $600 million and $700 million.
Razorfish is the fifth largest interactive agency in the world, with over 20 offices worldwide and 1,960 employees. WPP’s Ogilvy Interactive unit...
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Canoe Ventures, the project headed by David Verklin that allows advertisers to simultaneously deliver ads to homes covered by six cable operators including Time Warner and Comcast, has scrapped its plans to offer an addressable advertising platform in the second quarter of this year.
The platform had originally been planned to be able to offer addressability at the household level, but later...
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CBS is launching a cheeky campaign geared toward boosting market share for affiliates at 10pm, the time slot during which NBC will air Jay Leno’s new prime time show.
The campaign is dubbed “Project LENO” (Late Prime Enhanced News Opportunity), writes Broadcasting & Cable. It offers stations a variety of materials they can use to enhance the 10pm hour, including “sponsorable” TV spots and web...
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