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Archives » July 2009

BrightRoll Offers Mix-n-Match Pricing for Video Ads

Published 2 years, 6 months ago
Branded video ad network BrightRoll has developed a suite of pricing methodologies that yield more flexibility for marketers wanting to run video campaigns.

IHOP, Chick-Fil-A, Stanley Steemer Most Popular Coupons at RetailMeNot

Published 2 years, 6 months ago
The most popular online coupon in June 2009 offered diners at IHOP restaurants a free entree, $5 off $20 and 20% off the check, according to a monthly findings from coupon aggregator RetailMeNot.com, which said coupon savings for all products offered on its site during the month were valued at nearly $1 million.

Time Warner’s Profit Falls 34%, Results Better than Expected

Published 2 years, 6 months ago
Time Warner's Q2 profit fell 34% to $519 million, while revenue slipped 9% to $6.8 billion - but results were better than analysts had predicted. The company expects profit for full-year 2009 to be flat compared with 2008.

1-800-Flowers Pings Facebook for eCommerce

Published 2 years, 6 months ago
1-800-Flowers.com has enabled registered fans of its Facebook page to order floral arrangements right on Facebook.

IPG Organic Revenue Drops 14.5% in Q2 09

Published 2 years, 6 months ago
IPG saw organic revenue falter 14.5% in the second quarter; profits declined 76%. The company says it expects little improvement in the second half of the year.

Arbitron Responds to GAO Inquiry

Published 2 years, 6 months ago
The Government Accountability Office will be looking into the effect Arbitron's PPM will have on advertising revenue streams for radio stations, and particularly whether it adequately counts minorities. It is the latest group to examine the PPM following claims that the electronic measurement system undercounts minority groups.

10-Year MicroHoo Deal Inked Today

Published 2 years, 6 months ago
Microsoft and Yahoo penned a 10-year internet search partnership today, concluding a year and a half of torrid courting.

Google TV Ads, Visible World Team for Addressable Advertising

Published 2 years, 6 months ago
Yet another deal in the drive to offer addressable television advertising to marketers has been announced. Google TV Ads will team with Visible World, whose software allows advertisers to change ads depending on demographics, offering an ad for a minivan to households with children, for example, and sedan ad to households without children.

NewMediaMetrics Predicts Success of Leno, NCIS, Trauma

Published 2 years, 6 months ago
While many media watchers expect that Jay Leno's show on NBC could pull low ratings, predictive analysis from research company NewMediaMetrics shows the program could be a strong contender in the prime time fight, particularly on Tuesday and Thursday nights.

Just 8% of Advertisers Deem Twitter an Effective Promo Tool

Published 2 years, 6 months ago
Though Twitter is a media darling, only 8% of advertisers and consumers think it's an effective promotion tool, according to results from a LinkedIn Research Network/Harris Poll.
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