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Archives » October 2009

Time Inc. Plans $100MM in Cuts, Mostly Layoffs

Published 4 years, 5 months ago
Time Inc. is expected to announce that it plans to cut another $100 million from costs; the reduction is expected to come mainly from layoffs.

Mobclix Inks Deal to Simplify Mobile Ads

Published 4 years, 5 months ago
Online ad exchanges Advertising.com and Traffic Marketplace will begin including mobile ads in their inventory through newly inked deals with Mobclix, a mobile ad exchange.

WaPo Co. Narrows Losses, Grows Cable TV Division

Published 4 years, 5 months ago
The Washington Post Co. managed to narrow losses and increase net income 69% in Q3 compared to the same quarter last year by cutting costs and growing its cable TV and education divisions.

WPP Group Reports Organic Revenue Decline of 8.7%

Published 4 years, 5 months ago
WPP Group reported an 8.7% decline in organic revenue, to $3.319 billion, in the third quarter, compared to the same quarter a year ago.

Beliefnet Founder to Study State of the Media for FCC

Published 4 years, 5 months ago
The FCC has appointed former U.S. News & World Report national editor Steven Waldman to lead a fact-finding process to study the impact technology and the weakened economy has had on media, and to make any necessary policy recommendations.

Interpret Study Sees Problems with TV Everywhere

Published 4 years, 5 months ago
A new report from media researcher Interpret indicates that if cable operators are successful with their TV Everywhere initiative - which would potentially allow cable subscribers to access their favorite cable content on other devices, but which would also require that they are cable customers in order to view the content - would leave 7.7 million viewers unable to access TV programs online.

Top Brands Not Making the Most of Mobile

Published 4 years, 5 months ago
Some 83% of U.S. consumers say their favorite brand has yet to market to them via their mobile phone, even though 37% say they would be interested in participating in a mobile customer loyalty program from a brand they trust, according to recent research by Hipcricket.

CW’s ‘Vampire Diaries’ Text Campaign Says Halloween Sucks

Published 4 years, 5 months ago
The CW is promoting its special Halloween episode of The Vampire Diaries with a text-based mobile marketing campaign aimed at teen and young adult viewers.

OVAB Member Companies Approach Common Ratings Currency

Published 4 years, 5 months ago
In a move that is meant to help create a common ratings currency for purchasing advertising across video ad networks, eleven media company members of the Out-of-Home Video Advertising Bureau (OVAB) have completed third party audience research studies based on the Audience Metrics Guidelines published by OVAB last year.

Cost of :30 Spot on Network TV Drops 16%: TargetCast

Published 4 years, 5 months ago
The average cost of a :30 spot on prime time dropped 16%, to about $84,000 in the third quarter, from the same quarter in 2008, according to analysis by independent media agency TargetCast. The decrease - slightly more than in recent quarters when declines were in single digits - was due to lower ratings and the recession.