In recent years, retailers have sent more email marketing messages on Cyber Monday than on any other day of the year. This year will be no exception, according to Responsys.
Univision is launching an online ad network which will encompass its own properties as well as third-party publishers based in the U.S., Latin America and Spain. The network, Univision Partner Group, is designed to help advertisers connect with U.S. Hispanics.
AT&T has signed a two-year deal with NYC & Co., the official tourism, marketing and partnership organization for New York City, for an integrated marketing, advertising and sponsorship campaign.
TargetSpot has added four top terrestrial radio companies to its network of online streaming music and radio providers: Tribune Broadcasting, Emmis Radio, Lincoln Financial Media and ICBC Broadcast Holdings.
When Oprah Winfrey leaves her post as queen of the daytime talkers to spend more time with her OWN network, the contenders to fill her time slot are most likely Ellen DeGeneres and Dr. Oz.
NBC has seen a 28% drop in viewership through mid-November in the 10pm hour with the Jay Leno prime time experiment, while DVR viewing during that hour has jumped 1.4 points.
Fox, the first network to announce its mid-season programming plans, said it will unveil four new series, along with new time slots for Glee and The Cleveland Show.
AOL plans to revive itself after Time Warner spins it off next month by becoming the top creator of digital content on the web.
Signs of improvement have been seen in the ad market, if the perception of ad executives is anything to go by.
While brick-and-mortar retail sales rose slightly on the traditional day-after-Thanksgiving “Black Friday” holiday shopping kickoff, online sales experienced a substantially higher increase.