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Archives » February 2010

4 Reasons Why Your Search Engine Rankings Have Dropped

Published 4 years, 1 month ago
There are any number of reasons why a company’s search rankings might have fallen - beyond malicious tinkering by search engines as three companies recently alleged in Europe, pointing to Google.

Sometimes Social Media Does Trump Email

Published 4 years, 1 month ago
There has been much debate over whether social media is supplanting email marketing as a way for companies to reach out to customers.

Some Olympics Hours Include 20 Minutes of Ad Time

Published 4 years, 1 month ago
In a bid to reduce the $250 million it expects to lose on the Winter Olympics in Vancouver, NBC is filling its coverage with an annoying abundance of advertisements, The New York Times reports.

ABC News Offers Buyouts to Hundreds, Continues Shift Toward Digital

Published 4 years, 1 month ago
ABC News will offer buyouts to some 300 to 400 staffers, or about 25% of staff, today; the response to the buyouts will determine whether ABC News will need to lay off employees.

Podcasts Reap Local Ad Dollars

Published 4 years, 1 month ago
Podcasts, off the marketing radar for the most part in recent years, are once again being considered a viable source of ad revenue - this time as a contender for local advertising dollars.

Clear Channel Outdoor Offers Sponsored Traffic Data on Digital B’Boards

Published 4 years, 1 month ago
Clear Channel has launched what it is calling Total Out of Home Network, featuring traffic data on its digital billboard networks. The Illinois Lottery is the network's first sponsor.

Vast Majority of Online Shoppers Research Purchases

Published 4 years, 1 month ago
Ninety-four percent of online shoppers conduct research prior to making a purchase, and 61% of online shoppers always or often use search engines, according to the Compete Online Shopper Intelligence Study.

MSNBC Ties Viewership Record with Olympic Hockey Game Upset

Published 4 years, 1 month ago
Sunday's victory of the U.S. Olympic men's hockey team over Canada drew 8.2 million total viewers, tying a viewership record for MSNBC.

The North Face Sends Texts to Users Near Stores in Location-Based Campaign

Published 4 years, 1 month ago
The North Face is taking advantage of geo-targeting capabilities on mobile devices to send text messages to potential customers whenever they are near a store that carries North Face gear.

TargetSpot Streams Ads in Mobile Radio Applications

Published 4 years, 1 month ago
TargetSpot, the nation's largest internet radio advertising network, has launched a mobile advertising platform, allowing marketers to serve audio ads to mobile applications on various smartphones.