There are any number of reasons why a company’s search rankings might have fallen - beyond malicious tinkering by search engines as three companies recently alleged in Europe, pointing to Google.
There has been much debate over whether social media is supplanting email marketing as a way for companies to reach out to customers.
In a bid to reduce the $250 million it expects to lose on the Winter Olympics in Vancouver, NBC is filling its coverage with an annoying abundance of advertisements, The New York Times reports.
ABC News will offer buyouts to some 300 to 400 staffers, or about 25% of staff, today; the response to the buyouts will determine whether ABC News will need to lay off employees.
Podcasts, off the marketing radar for the most part in recent years, are once again being considered a viable source of ad revenue - this time as a contender for local advertising dollars.
Clear Channel has launched what it is calling Total Out of Home Network, featuring traffic data on its digital billboard networks. The Illinois Lottery is the network's first sponsor.
Ninety-four percent of online shoppers conduct research prior to making a purchase, and 61% of online shoppers always or often use search engines, according to the Compete Online Shopper Intelligence Study.
Sunday's victory of the U.S. Olympic men's hockey team over Canada drew 8.2 million total viewers, tying a viewership record for MSNBC.
The North Face is taking advantage of geo-targeting capabilities on mobile devices to send text messages to potential customers whenever they are near a store that carries North Face gear.
TargetSpot, the nation's largest internet radio advertising network, has launched a mobile advertising platform, allowing marketers to serve audio ads to mobile applications on various smartphones.