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Archives » April 2010

4 Reasons to Fire Your Digital Ad Agency

Published 3 years, 11 months ago
Not all digital ad agencies are as savvy on these strategies and technologies as they proclaim, according to the initial results from the survey of integrated marketing agencies conducted by Andrew Ballenthin, president of Sol Solutions.

Apple to Charge $1M for iAd Packages; Launch Advertisers to Pay $10M

Published 3 years, 11 months ago
Apple says it will charge close to $1 million for ads on its mobile devices - and will charge lots more to be among the first advertisers, reports the Wall Street Journal.

Friday Brain Candy: Gambini Bad Guy Capture, New Jersey’s Hotness, Anorexia on Oprah Channel

Published 3 years, 11 months ago
We’ve gathered together some of the most important (or, in some cases, just the most fun) stories from the day, putting them in a particularly easy-to-skim form for quick Friday reading:

Remote Mobile Payment Market Poised for Growth

Published 3 years, 11 months ago
Remote mobile payment for both physical and digital goods should substantially grow in popularity during the next several years, according to [pdf] a new whitepaper from Juniper Research.

Toyota Debut Advertiser on New Video Search Engine

Published 3 years, 11 months ago
Toyota is the inaugural advertiser on a new video search engine launched by Blinkx. The advanced targeting capabilities of the new service matches ads to a user based on his or her viewing habits - a now established technique for display and text ads, but one that has not yet solidified in the video space.

Taxi TV Annoying, but Most Leave It Turned On

Published 3 years, 11 months ago
A majority of taxi cab riders in New York City pay no attention to the TVs which air a mixture of ads and news in the backs of cabs, according to a new poll from Marist, conducted for the Wall Street Journal.

TV Stations Boost Content Offerings across Web, Mobile, More

Published 3 years, 11 months ago
Television stations are increasingly providing content on multiple platforms, finds the latest edition of the Radio Television Digital News Association/Hofstra University survey. These outlets include radio, cable, other TV stations, multiple websites, mobile and more.

Jobs: Why Flash Is Not, and Never Will Be, Coming to Apple’s Mobile Devices

Published 3 years, 11 months ago
It's official (at least as official as anything ever is): there is definitely no Flash coming to iPod, iPhone and iPad devices. The decision is not primarily business-driven, but is rather based on technology issues, Apple's Steve Jobs says in a critical letter about why Flash is not appropriate for mobile.

UM Wins L’Oreal, Burberry… But Is That a Good Thing?

Published 3 years, 11 months ago
Universal McCann will be taking over the entire media buying business for L'Oreal. The buying business had previously been handled by Universal McCann and Publicis's Zenith.

Upfront to Jump 20% to $8.26B, Says Barclays

Published 3 years, 11 months ago
The upfront market will be up 20%, to $8.26 billion, compared to the $7.2 billion posted in 2009, according to Barclays Capital. That's still far less than the $9.23 billion pulled in the 2008 upfront.