Fewer B2B companies devote full-time staff toward or engage outside help for social media marketing than B2C companies, according to a recent study by digital marketing firm White Horse.
NextMedia Group has completed its financial reorganization and emerged from Chapter 11 bankruptcy protection. It is in the process of satisfying all financial obligations to vendors and landlords in full.
Though consumers have already balked at paying as much for an iPad issue of a magazine as for a print edition, Bonnier plans to up its pricing for iPad digital editions even more.
Fox has won another May sweeps, and another season, with a 3.0 rating in 18-49s.
Rocket Fuel announced that it plans to use aggregated consumer purchase data from Nielsen with a goal of improving the effectiveness of online ad campaigns.
MSN has inked a partnership with Rodale via which the publisher will populate a new MSN-branded wellness destination focused on diet, fitness and nutrition.
Women are primarily responsible for clipping coupons, according to research by The Integer Group and M/A/R/C Research.
We’ve gathered together some of the most important (or, in some cases, just the most fun) stories from the day, putting them in a particularly easy-to-skim form for quick Friday reading:
The latest version of Clear Channel's iheartradio mobile application features some of the company's top talent in commercial-free format via a special subscription.
Giant ape footprints were discovered lining the baseball field at Dodger Stadium, tracking from home plate through to center field.