Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Archives » May 2010

B2B Marketers Allocate Fewer Social Media Resources

Published 3 years, 10 months ago
Fewer B2B companies devote full-time staff toward or engage outside help for social media marketing than B2C companies, according to a recent study by digital marketing firm White Horse.

NextMedia Exits Bankruptcy

Published 3 years, 10 months ago
NextMedia Group has completed its financial reorganization and emerged from Chapter 11 bankruptcy protection. It is in the process of satisfying all financial obligations to vendors and landlords in full.

‘Popular Science,’ Other Bonnier Titles Pricier than Print on iPad

Published 3 years, 10 months ago
Though consumers have already balked at paying as much for an iPad issue of a magazine as for a print edition, Bonnier plans to up its pricing for iPad digital editions even more.

Fox Wins Sweeps, Season

Published 3 years, 10 months ago
Fox has won another May sweeps, and another season, with a 3.0 rating in 18-49s.

Rocket Fuel Adds Offline Purchase Data from Nielsen

Published 3 years, 10 months ago
Rocket Fuel announced that it plans to use aggregated consumer purchase data from Nielsen with a goal of improving the effectiveness of online ad campaigns.

Rodale to Provide Content for New MSN Wellness Site

Published 3 years, 10 months ago
MSN has inked a partnership with Rodale via which the publisher will populate a new MSN-branded wellness destination focused on diet, fitness and nutrition.

How Men, Women Clip Coupons Differently

Published 3 years, 10 months ago
Women are primarily responsible for clipping coupons, according to research by The Integer Group and M/A/R/C Research.

Friday Brain Candy: ‘American Idol’ Audience Slips, Google Releases Top 1,000 Websites

Published 3 years, 10 months ago
We’ve gathered together some of the most important (or, in some cases, just the most fun) stories from the day, putting them in a particularly easy-to-skim form for quick Friday reading:

CC’s Top Personalities Available Commercial-Free, but for a Price, via iheartradio

Published 3 years, 10 months ago
The latest version of Clear Channel's iheartradio mobile application features some of the company's top talent in commercial-free format via a special subscription.

Giant Apes and JELL-O Featured in Out-of-Home This Summer

Published 3 years, 10 months ago
Giant ape footprints were discovered lining the baseball field at Dodger Stadium, tracking from home plate through to center field.