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Archives » November 2010

Holiday Marketing Budgets Remain Flat; Print Still Gets Lion’s Share

Published 2 years, 5 months ago
A majority - 63% - of chief marketing officers say this year's holiday budget was flat compared to last year; in 2009, 55% of CMOs said their budget was flat, according to BDO's Retail Compass Survey. Print remains the biggest portion of the holiday marketing budget.

Ads on Local TV News Drive Greater Awareness, Purchase Intent: Hearst

Published 2 years, 5 months ago
Local media company Hearst Television Inc. has released a study claiming that local television news is more effective in engaging viewers' attention to advertising than other TV program genres and competitive media.

Seacrest Expands Deal with CC Radio, Creates Joint Ventures, Becomes Spokesperson

Published 2 years, 5 months ago
Ryan Seacrest has signed with Clear Channel to extend and expand his radio deal for another three years. Seacrest will continue in his current role as producer and host of three radio programs in Los Angeles and New York. The programs are also syndicated for national and international distribution.

Mobile Advertisers Sign on for Social Media, and More Marketing Charts 11-30

Published 2 years, 5 months ago
Here you’ll discover more recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.

Social Gaming Heads Mainstream with Zynga-AmEx Deal, and Other Interactive Stories 11-30

Published 2 years, 5 months ago
Below, find some of today’s top interactive marketing stories. For more extensive coverage of the interactive marketing space, visit our sister site, MarketingVOX.

‘Black Thanksgiving Weekend’ Strong Start to Holiday Season

Published 2 years, 5 months ago
Black Friday, the day after Thanksgiving, saw $648 million in online sales, making it the heaviest online spending day to date in 2010 and representing a 9% increase from Black Friday 2009, according to new figures from comScore. And the entire post-Thanksgiving weekend was surprisingly strong.

Coming Soon: More Tablet-Only Newspaper, Magazine Content

Published 2 years, 5 months ago
In addition to News Corp's upcoming iPad-only daily news publication, called the Daily, a couple of other publications designed specifically for tablets and smartphones are due to launch in coming weeks.

Microsoft Mulls Subscription-Based TV Service via Xbox

Published 2 years, 5 months ago
Microsoft has been in talks with TV nets to build a subscription-based TV service on its Xbox console. The service would compete with Google, Apple and Netflix efforts.

Dr. Laura Shifts to Satellite Radio

Published 2 years, 5 months ago
Dr. Laura Schlessinger has signed on with Sirius XM satellite radio, just three months after she said she was quitting her talk show on Talk Radio Network.

Unconfirmed Rumor Has Google Snapping up Groupon for $2.5B, and Other Interactive Stories

Published 2 years, 5 months ago
Below, find some of today’s top interactive marketing stories. For more extensive coverage of the interactive marketing space, visit our sister site, MarketingVOX.
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