We’ve gathered together some of the most important (or, in some cases, just the most fun) stories from the day, putting them in a particularly easy-to-skim form for quick end-of-the-holiday-week reading (we'll be taking off New Year's Eve and Monday, Jan. 3):
Another study has indicated what most marketers likely suspected: that time spent with mobile devices is rising faster than all other media.
Google is continuing its push toward nabbing local business advertising by offering small businesses a deal: sign up by Dec. 31, spend $100 on AdWords by mid-Feb., and earn a $100 credit. At the same time, Google competitors are beefing up their local offerings.
Below, find some of today’s top interactive marketing stories. For more extensive coverage of the interactive marketing space, visit our sister site, MarketingVOX.
Reader's Digest is launching a new brand, Best You, in January. It will target women ages 35 and older and will offer a series of newsstand-only magazines, a book imprint, and free daily enewsletters.
CBS beat second-place Fox in the week leading up to Christmas despite its programming being dominated by reruns.
OWN, the Oprah Winfrey Network, has inked a deal with Cablevision and will be carried by that cable provider when the new network launches on Jan. 1.
Here you’ll discover more recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.
Facebook has surpassed Yahoo in terms of visitors, landing itself a spot as the No. 3 website, behind Microsoft and Google.
Holiday ecommerce spending is up 12% year-over-year for the first 49 days of the holiday season (through Dec. 19), equaling $28.36 billion, according to comScore.