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Archives » January 2011

Half of Homes to Have DVR by 2016 | Cablevision Expands Free HD Programs

Published 3 years, 2 months ago
  • The number of U.S. homes with a DVR should pass the halfway mark and reach 50% of all TV homes or about 61.8 million households by the end of 2016, up from 32% or 37.9 million at the end of the third quarter of 2010, according to revised projections from Magna Global. The firm is also predicting that the homes with VOD, a category that includes both traditional multichannel VOD offerings and over the top services, will hit 70.1 million homes, about 57% of all TV homes at the end of 2016. That is up from 51.1 million homes with VOD or about 44% of all TV homes at the end of the third quarter of 2010, reports broadcastingcable.com.

Chart: Cost per Click of Yahoo-Bing, Google in August-December 2010

Published 3 years, 2 months ago
About this chart: Marin Software and Razorfish studied paid-search performance before, during and after the transition (i.e. August 15th to December 15th 2010). From a quantitative perspective, the study evaluated key metrics from the Marin Global Search Index which includes over 800 clients collectively managing more than $1.8 billion in annual paid-search spend.

Chart: Smartphone Usage on Super Bowl Sunday, January 2011

Published 3 years, 2 months ago
About this chart: This survey was sent to members of the Lightspeed Research US Online Panel between January 13-17, 2011. There were 2,001 respondents overall.

Chart: Super Bowl 2011 Game Watcher Demographics

Published 3 years, 2 months ago
About this chart: This survey was sent to members of the Lightspeed Research US Online Panel between January 13-17, 2011. There were 2,001 respondents overall.

Chart: Overall Paid Search Share, August v. December 2010

Published 3 years, 2 months ago
About this chart: Marin Software and Razorfish studied paid-search performance before, during and after the transition (i.e. August 15th to December 15th 2010). From a quantitative perspective, the study evaluated key metrics from the Marin Global Search Index which includes over 800 clients collectively managing more than $1.8 billion in annual paid-search spend.

LA Radio Revenue in “Fragile Recovery Mode” | FCC Opens Comment Period for Sirius Price Cap

Published 3 years, 2 months ago
  • Southern California Broadcasters Association calls it a “ fragile recovery mode” with sales up, consumer confidence wavering and unemployment levels holding at best,” according to a statement released today. Los Angeles radio revenue was reported up 4% year over year in 2010, with projected increases in 2011 at about 3% above 2010. The top 10 revenue categories posting gains in December 2010 were auto, financial, TV networks, grocery, political, beverages, department stores, health care, personal fitness/personal care products and casinos/charities, the association reports.

Spam at Two-year Low, Says Symantec | Click Forensics Reports Fraud Down

Published 3 years, 2 months ago
  • Symantec released its January MessageLabs Intelligence Report, and says that spam is down to its lowest levels in nearly two years. Analysis reveals that following a two-week dramatic decline in spam levels, spam now accounts for 78.6 percent of all email traffic, the lowest rate since March 2009, when the global spam rate was 75.7 percent of all email traffic. The volume of spam in circulation in January 2011 was 65.9% lower than for the same period one year ago in January 2010, when the spam rate was 83.9% of all email traffic. The recent decline was the result of both a halt in the spam-sending activities of three botnets – Rustock, Lethic and Xarvester – and also unrest among pharmaceutical spam-sending gangs, the company said.

Online Privacy Advocates Want Teens Included in Protection Laws

Published 3 years, 2 months ago
  • Children's online privacy advocates have called on the Obama administration to include teenagers in online privacy protections the Department of Commerce is promoting. The groups want the end point to include behavioral targeting information as part of the definition of protected personal information, a definition of "online services" broad enough to include online gaming, digital signage, mobile phones and applications, and giving more protections to adolescents. Currently, protections under the Children’s Online Privacy Protection Act (COPPA) apply to kids 12 and under, reports broadcastingcable.com.

Chart: Analysis of Forced Exposure to Static v. Interactive Ads

Published 3 years, 2 months ago
Source: Adobe Digital Publishing / University of Connecticut - Stamford. This study employed a post-test only experimental design that manipulated two conditions. The two conditions exposed either static or interactive ads to participants. The first part of the study used a realistic exposure condition with no conditions about paying attention to any specific magazine content or ads. The second part of the study used a forced exposure condition as participants were asked to review a specific advertisement. There was also no coaching about how participants should review the advertisement.

.Gov Gives Official Numbers on Internet Publishing, Broadcasting Revenues

Published 3 years, 2 months ago
  • New data from the U.S. Census Bureau's covering the fine details of 55% of the GDP, was released today. The 2009 Service Annual Survey tells us that internet publishing and broadcasting (NAICS 516) saw 9.8 percent growth in revenue between 2008 and 2009 to $19.5 billion. Over the same period, revenues for newspaper (NAICS 51111) and periodical publishers (NAICS 51112), however, declined by 17.3 percent and 13.2 percent, respectively, to $36.3 billion and $39.1 billion. Cable and subscription programming (NAICS 5152) as well as wireless telecommunications carriers (NAICS 51272) saw increases in revenue of 4.0 percent and 2.3 percent, respectively, to $51.6 billion and $185.6 billion, while television broadcast revenues (NAICS 51512) and wired telecommunications carriers (NAICS 5171) declined by 12.7 percent and 6.6 percent, respectively, to $31.4 billion and $172.1 billion.